How This True-crime Fanatic Kills It In The Branding World.
Crime is a passion for Michelle Nguyen. The crimes that other people commit, that is. “Earlier this year, I actually went to a true-crime convention. It was the best thing ever,” she said.
Growing up in San Jose, Calif., Nguyen toyed with forensic art, but she went down a more traditional art-nerd trail instead, ending up in the agency biz. “A lot of Asian parents would rather have their children be doctors or lawyers,” she said. “But luckily, my sister ended up going to med school.”
Nguyen’s worked her way up the food chain from an initial graphic designer post. A few years ago, she was the in-house creative director at Brit + Co. She then helped launch the agency Scout Lab. After a year and a half there, she created Salty Studios, a creative operation and influencer-marketing agency in San Francisco that she co-founded about a year ago with director of creative production Tiffany Tran.
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Denne historien er fra January 7, 2019-utgaven av ADWEEK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
