Thanks to GDPR, the data privacy paradigm shift comes for the internet of things.
Mark Sorsa-Leslie feels fortunate that the internet-connected device he started designing in 2016 was built to comply with stringent privacy requirements set by the U.K.’s National Health Service. Two years later as privacy rules tighten, he says s his Internet of Things (IoT) device is well-positioned to comply with the European Union’s General Data Protection Regulation (GDPR).
Whether for consumer use or for commercial or government applications, interest in obtaining and installing connected devices has exploded. By 2019, about 14.2 billion connected devices are expected to be in use around the world, according to the research and insights company Gartner; nearly double that— about 25 billion—are expected to be plugged in by 2021. While some IoT devices have in the past faced scrutiny over lax security protocols, privacy regulations like GDPR or similar rules being drafted in the U.S. mean that the massive and largely unregulated world of IoT is now facing real business consequences if it mishandles personal data.
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Denne historien er fra January 7, 2019-utgaven av ADWEEK.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
