Why female leaders are buying into corporate wellness and supporting thrive global’S drive to revolutionize the workplace.
If it’s tempting to dismiss emotional and physical wellness as a soft subject, here’s a hard truth: Stress and burnout cost U.S. companies more than $300 billion annually in lost productivity, missed workdays, healthcare bills, on-the-job accidents and attrition.
It’s a bottom-line issue that media mogul and Huffington Post founder Arianna Huffington has been talking about for several years, penning related best-selling books Thrive and The Sleep Revolution, and now turning it into her latest business venture called Thrive Global, with the goal of putting a perpetually wired and tired population on the path to healthy living.
The 6-month-old startup has tentacles in everything from ecommerce and consumer products (pop-up shops, fitness trackers, mattresses) and media (web hub, digital videos, podcasts) to management consulting, seminars and tech (apps that silence smartphones and manage email during vacations).
Huffington doesn’t see wellness as a gender-specific topic, but she’s not surprised that some of her first partnerships have been cemented with women, at companies like JPMorgan Chase, Accenture and SAP North America. (Thrive also has alliances with Glassdoor, Airbnb, Uber and others.)
Denne historien er fra June 05, 2017-utgaven av ADWEEK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 05, 2017-utgaven av ADWEEK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
