The path of Whole Foods Market’s global director of creative and branding has been a scrappy one.
Will Chau’s career history has been a long trip up and down the West Coast, with stops at (mainly independent) agencies in Seattle, Portland, San Francisco and Los Angeles. From there, he pivoted to Austin, Texas, spending 13 years at famed agency GSD&M before becoming Whole Foods Market’s global director of creative and branding.
But it was his first gig at Kresser/Craig in Los Angeles that truly set the foundation for Chau’s thinking.
“My partner and I would show my first ecd, Dan Mountain, our work,” Chau recalled. “He would say, ‘This isn’t the kind of work that I do, but that’s why I hired you. I don’t get it, but I respect it.’”
Armed with that experience from that point forward, Chau believes that it impacts the way he perceives creativity in a team dynamic. “My job is not to influence the team in terms of my vision, but to take all of these different thoughts, styles and ideas to make the work more robust,” he explained.
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Denne historien er fra March 4, 2019-utgaven av ADWEEK.
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News Anchor Of The Year Megyn Kelly
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The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
