EX-IPG SHOPS DAILEY AND TM SAY THE FUTURE OF CLIENT WORK IS INDIE.
Typically speaking, agency founders strive for the big payday that comes with a major holding company acquisition. But this year saw two shops aim to do the exact opposite, namely regain their independence by ending decades long relationships with Interpublic Group.
Dailey Advertising, which IPG had owned for more than 30 years, completed a buyback last February after the holding group approached the agency with an offer following a series of strategic discussions.
“[It was] a mutual decision, done in a thoughtful way,” said managing partner Jean Grabow, adding that Dailey “wanted to nurture the culture we already have as a strong branding agency.”
The Los Angeles-based agency formed a new leadership structure around Grabow and fellow managing partners Michelle Wong, Steve Mitchell, Brad Johnson and Bill Waldner, with former CEO Tom Lehr opting not to participate. Dailey also brought back executive creative director Marcus Wesson, which Waldner said allowed the team to “let our new creative energy shine.”
Dallas-based TM Advertising soon followed suit, buying itself back from IPG in May after 16 years, with plans to leave its existing relationship with McCann by April 2018.
Denne historien er fra November 13, 2017-utgaven av ADWEEK.
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Denne historien er fra November 13, 2017-utgaven av ADWEEK.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
