BANKING TECHNOLOGY
“We are seeing a real change in what the younger generations expect from brands today. It is moving away from the tangible rewards, which is what we previously associate loyalty with, to more emotional, experiential benefits (for instance, travel experiences),” James Ellis, Vice President, Business Development, Asia Pacific, Collinson, told attendees of the Asian Banking & Finance Manila Forum held at Shangri-La The Fort.
“This is also aligned to their social media use where they share their life moments and or experiences through channels such as TikTok and Instagram,” Ellis said.
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Denne historien er fra Issue 112-utgaven av Asian Banking & Finance.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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OCBC builds the the next pipeline of talent
Lim weaves in support for women bankers to broader industry talent shortage.
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