RETAIL LENDING IN RURAL AREA: NEED A HOLISTIC INNOVATIVE APPROACH
BANKING FINANCE|March 2022
Most of the Indian population is living in the villages and the agriculturists are playing a vital role in the economic development.
Sujit Kumar Suman
RETAIL LENDING IN RURAL AREA: NEED A HOLISTIC INNOVATIVE APPROACH

Agriculture credit is helping them and it provides livelihood to the country's population. But only agriculture credit is not sufficient for them. Other credit requirements are also there for them. One of the most important is the retail credit because they also require house, vehicle and other essentials to change their life style.

So far we are thinking about economic development in the Urban/ Metro areas and this rural segment is left behind, even though the income level has increased substantially; because the lower income groups are moved to middle income group in rural areas. It has been observed that, due to increase in literacy rate and unemployment in the agriculture sector, rural people are forced to go for non-agriculture activities to get the other income. The presence of increased middle income group in Rural Area demands credit facilities at par with the urban people and providing ample opportunities to the banks to extend credit to nonfarm sector. Retail Credit is also an important instrument for rural development. Retail lending in India is not new for banking but it needs a reform, considering the difference in livelihoods of Urban and Rural People.

There are several efforts witnessed from banks to catch the agriculture loans in rural areas but there is no evidence for tapping retail loans in rural area. Banks are seeing the Retail Credit growth in Urban/Metro areas but they are not putting required efforts for the growth in rural areas. In rural lending the growth is found in agriculture and small business loans but still not finding growth in retail lending.

Denne historien er fra March 2022-utgaven av BANKING FINANCE.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra March 2022-utgaven av BANKING FINANCE.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BANKING FINANCESe alt
'Deep Fake' - an emerging risk for Banking & Financial Sector
BANKING FINANCE

'Deep Fake' - an emerging risk for Banking & Financial Sector

Deepfake KYC fraud is a growing concern in India, where fraudsters leverage AI-generated deepfake videos and images to bypass Know-Your-Customer (KYC) verification processes. This has significant implications for financial institutions, fintech companies, and other organizations that rely on KYC to verify the identity of their customers.

time-read
1 min  |
December 2024
RBI CIRCULAR
BANKING FINANCE

RBI CIRCULAR

Operational framework for reclassification of Foreign Portfolio Investment to Foreign Direct Investment (FDI) - November 11, 2024

time-read
4 mins  |
December 2024
India's Fiscal Discipline: A Path to Economic Stability and Growth
BANKING FINANCE

India's Fiscal Discipline: A Path to Economic Stability and Growth

In a significant economic development, the fiscal deficit for the financial year 2023-2024 (FY24) has been recorded at 5.6% of GDP, falling below the government's revised estimate. This unexpected positive outcome highlights effective fiscal management and a recovering economy, offering a ray of optimism amidst global economic uncertainties.

time-read
6 mins  |
December 2024
Augmenting Productivity by Embracing Employee Engagement
BANKING FINANCE

Augmenting Productivity by Embracing Employee Engagement

As the world's largest coffeehouse chain, Starbucks is a brand that understands the value its employees add to the business. At Starbucks, every employee knows they are valued members of the team. It took Starbucks some time to do this. They have prioritized implementing employee-friendly rules from the beginning.

time-read
10+ mins  |
December 2024
Ethics in Artificial Intelligence: Navigating the Future Responsibly
BANKING FINANCE

Ethics in Artificial Intelligence: Navigating the Future Responsibly

Ethics in AI encompasses a wide range of issues, including fairness, accountability, transparency, and the potential for bias. At the core of these discussions lies the question: How do we ensure that AI serves humanity rather than undermines it? As AI systems increasingly influence critical areas such as healthcare, finance, and law enforcement, the stakes are high.

time-read
8 mins  |
December 2024
Digital Banking: The Need of the Hour
BANKING FINANCE

Digital Banking: The Need of the Hour

Development of an economy, especially economic growth primarily depends on industrial development. The industries depend on financial institutions support for funds especially from banks. Banks encourage individuals save and mobilise funds from bank deposits.

time-read
10+ mins  |
December 2024
Cyber Crimes in Banking: India's Battle Against the Digital Menace
BANKING FINANCE

Cyber Crimes in Banking: India's Battle Against the Digital Menace

The increasing adoption of digital banking services has transformed the way Indian consumers engage with banks. According to research from the Reserve Bank of India (RBI), the country's digital payment ecosystem expanded by approximately 55% between 2021 and 2023.

time-read
5 mins  |
December 2024
Legal News
BANKING FINANCE

Legal News

The Supreme Court (SC) ruled that clauses allowing public sector undertakings (PSUs) to unilaterally appoint arbitrators to resolve disputes with private contractors are invalid.

time-read
5 mins  |
December 2024
The Rise Of Green Marketing: Driving Sustainable Change
BANKING FINANCE

The Rise Of Green Marketing: Driving Sustainable Change

Green marketing refers to the practice of promoting products or services that are environmentally friendly or sustainable. It involves incorporating eco-friendly elements into various aspects of marketing strategies, including product development, packaging, advertising, and distribution.

time-read
9 mins  |
November 2024
ICICI Bank partners with PhonePe to offer instant credit on UPI
BANKING FINANCE

ICICI Bank partners with PhonePe to offer instant credit on UPI

ICICI Bank announced that it has partnered with PhonePe to offer instant credit on UPI to its pre-approved customers on the app of the digital payments company.

time-read
1 min  |
November 2024