If you want to make it big in India’s bakery industry, having a social media marketing strategy is a must
Ask yourself where you spend most of your leisure time. And the smartphone is likely to be the one-word answer for most people in an urban setting today. And how do they spend their time with their smartphone? While many people play games, or watch Netflix or use other streaming services on their smartphone, almost all of them also spend a lot of time on social media platforms – be it Facebook, Instagram, Twitter, YouTube, TikTok, Helo, ShareChat, WhatsApp or any other such platforms. Therefore, it is very important to have a robust social media strategy for any bakery – however small or big your outlet may be – in order to attract the attention of potential consumers.
In fact, a recent study by Microsoft-owned professional networking platform LinkedIn has found that 94 percent of sales professionals use technology to close more deals in India. The survey also revealed that sales professionals who rely on sales technology also outperform their peers.
The report titled “State of Sales 2019 India” revealed that modern sales professionals are very active on social media. While 93 percent of modern sales professionals said they are active on LinkedIn for business purposes, a vast majority of them also use YouTube (88 percent), Twitter (80 percent), and Instagram (79 percent).
“India is historically a relationship-based sales environment where referral selling is key,” Edward Hunter of LinkedIn Sales Solutions, India, said in the report.
It is in this context that social media marketing gets prominence in India.
Social Media: Opportunities and Challenges
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Denne historien er fra June-July 2019-utgaven av Bakery Review.
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Caffe Allora Expands
Caffe Allora, the renowned Italian bistro, unveils its latest venture with the opening of its sixth outlet at Phoenix Mall of Asia, Bangalore.
Atelier V Expands Offerings
Indore's fine dining restaurant, Atelier V, launched its brand new breakfast menu. Crafted by the acclaimed chef and owner Vedant Newatia, this innovative spread caters specifically to patrons who crave a truly delicious start to their day.
Indulge in 'Nostalgia'- The Old School Bakery
Bandra's newest Nostalgia Cafe and Bakery, where your dreams come true to relive the simpler moments as you indulge in a few nostalgic snacks and comfort drinks.
Success of Bakery Outlets
The bakery and confectionery business in-modern India has a great potential This is natural considering to grow the fact that today's urban India has huge numbers of nuclear families, many of whom have very little time at their disposal to cook elaborate meals.
The Priceless Spice
To put it simply, saffron is a spice. Of course, this definition also needs to be followed by several descriptions and explanations. One of them is that saffron is the costliest spice on the planet, by weight.
The Indian Cottage Cheese
Paneer is the most in-demand dairy product in India. It is a fresh and delicate cottage cheese or milky cheese, rich in all nutrients as well as delicious in taste. In the Indian subcontinent, many people have derived a method to preserve fresh milk in the form of paneer. Paneer, the Indian cottage cheese is comparable to the popular western ricotta cheese both in terms of texture and taste.
Key Bakery Trends
One of the largest segments in the food processing sector in India, Bakery industry is poised to witness remarkable growth.
Breaking Fast
The role of breakfast in our daily routine cannot be overstated. It is perhaps the most important of all meals; a hearty breakfast can greatly facilitate to give a good and cheerful start to the day.
Market for Healthy Bakery Ingredients
The bakery market, according to IMARC, is likely to grow at a CAGR of 9.9% between 2024-2032. The growth has been mainly because the industry is aware of the consumers' growing demand for healthy low trans-fat, bakery items and is making all efforts to meet this requirement. The basic ingredients thus need to be altered and this provides a prodigious opportunity for an enterprising entrepreneur to venture into a lucrative market - The Bakery Ingredients Market. But for this the entrepreneur has to make a thorough study not only of the growing needs of the industry but also the different healthy ingredients that the industry will need in the future. Ashok Malkani deliberates on the healthy raw materials that are likely to be used by the industry, thus enabling the entrepreneurs, keen on entering the business, to succeed.
International Snacks
International snacks like doughnuts, burgers and waffles have today become common among not only the millennials but people of all ages. Their popularity has become equivalent, if not more, than that of the Indian snacks. Their adaption to suit the Indian palette, have contributed to their widespread consumption. Ashok Malkani delves on the factors contributing to their finding favour with the populace and their future.
