Reimagining Provenance
BlackBook — India's Luxury Insider|October 2016

What does ‘Made in Jaipur’ signify? We pick brands using the city’s rich cultural heritage to create modern products.

Ruchika Vyas
Reimagining Provenance

Apart from the literal connotation of a ‘Made in’ label, there is a deeper significance in being associated with a certain geographical location. In India, Assam tea and Banarasi saris have built an enviable reputation. But, many of these ‘Made in India’ creations are better recognised within the country, rather than on a global platform, unlike Swiss watches or Champagne.

What does the ‘Made in Jaipur’ label express? Handmade artistry? Unparalleled craftsmanship? Quality control? Unmistakable heritage? Or all of the above? How do brands position themselves and make their provenance matter, especially in a high-growth market? The luxury market in India has been growing at a CAGR of about 25 percent, and according to ASSOCHAM, it is expected to hit $18.6 billion by the end of this year. Luxury consumption is steadily growing in Tier II and Tier III cities as well, thanks to the explosion of online retail businesses, reaching to every nook and corner of the country. And Kotak’s Wealth Management Report 2015 states that only 55 percent of the total luxury market revenue is generated from metro cities, and the remainder, from smaller towns, such as Jaipur.

Consumers now increasingly care about the origin of a brand and pay attention to the magical story behind it. We look at Jaipur-grown labels whose creative eagerness and modern outlook holds them in good stead.

Swati Ubroi

Denne historien er fra October 2016-utgaven av BlackBook — India's Luxury Insider.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra October 2016-utgaven av BlackBook — India's Luxury Insider.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BLACKBOOK — INDIA'S LUXURY INSIDERSe alt
No Stone Unturned
BlackBook — India's Luxury Insider

No Stone Unturned

BlackBook travels to Surat to explore the step by step journey of a Forevermark-approved diamond—and what the grading giant has planned for its india expansion

time-read
3 mins  |
May 2018
The Revival Of Retail
BlackBook — India's Luxury Insider

The Revival Of Retail

There is nothing quite like browsing through a physical store full of curiosities and beautiful things. Is that why we are seeing a resurgence of luxury boutiques?

time-read
4 mins  |
May 2018
Bringing Their A-game
BlackBook — India's Luxury Insider

Bringing Their A-game

Inside Mumbai’s snazzy co-working and leisure club, The A, a members-only space with a built-in prohibition-style speakeasy and a virtual reality zone

time-read
3 mins  |
May 2018
Will India Sail Through?
BlackBook — India's Luxury Insider

Will India Sail Through?

The long neglected coast of India has received a new lease of life from the Indian government which is developing its ports to attract cruise tourism to the country.

time-read
6 mins  |
March 2017
The Ultimate Address In Luxury
BlackBook — India's Luxury Insider

The Ultimate Address In Luxury

Stellar views and large living spaces are real estate gold when it comes to residential properties in a space-starved metropolis like Mumbai. Vivarea by K Raheja Corp, with its world-class amenities, offers the best of both.

time-read
4 mins  |
March 2017
The Design Doyenne
BlackBook — India's Luxury Insider

The Design Doyenne

Gayatri Ruia has created a niche for herself in the world of luxury through her diverse pursuits in art, interiors and fashion.

time-read
2 mins  |
February 2017
The golden boy
BlackBook — India's Luxury Insider

The golden boy

Siddharth Kasliwal, who represents a vibrant new face of luxury, upholds his family legacy even as he forges ahead with his own vision of opulence. 

time-read
10+ mins  |
October 2016
J​​​​​aipur Hospitality's New Finesse
BlackBook — India's Luxury Insider

J​​​​​aipur Hospitality's New Finesse

For decades, royal abodes have been Jaipur’s most esteemed getaways. Now, stylish havelis, impeccable boltholes and standout restaurants dot the landscape.

time-read
5 mins  |
October 2016
The Rajputana Thoroughbred
BlackBook — India's Luxury Insider

The Rajputana Thoroughbred

Motorcycle enthusiasts are racing to Jaipur for bespoke bikes with an Indian ethos.

time-read
2 mins  |
October 2016
Design Story
BlackBook — India's Luxury Insider

Design Story

Good Earth tells tales of enchanted India, with a contemporary lens. BlackBook speaks to CEO Simran Lal about luxury, her inspiration and upcoming wellness offerings.

time-read
3 mins  |
June 2018