Chefs are turning a rare Moroccan oil from a cosmetic product into an expensive edible delight.
Over the past decade, a trend we’ll call farm to face (beauty products based on ingredients traditionally found on a plate) has exploded. From Green tea cleansers and turmeric creams to Philippine pili nut oil serums, natural treatments dominate the cosmetic world. Rarely does an ingredient cross the aisle the other way, from beauty to hot culinary commodity. Argan oil is the exception.
The short, bushy argan tree, abundant in Morocco, is the source of the nutritionally rich oil. Historically, the nuts were retrieved from the droppings of goats that climbed the trees to eat the fruit. That practice has unsurprisingly been phased out; now the nuts and the oil-producing kernels within are harvested by hand. Unlike cosmetic argan oil, the fluid that’s destined to be a culinary product comes from kernels that are roasted before pressing. The resulting flavour is earthy and slightly smoky; while premium olive oils tend toward grassy or buttery flavours, argan oil has an underlying nuttiness, without the in-your-face flavour of varieties such as pumpkin seed. It smells like peanut butter.
Denne historien er fra 16 March, 2018-utgaven av Bloomberg Businessweek Middle East.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra 16 March, 2018-utgaven av Bloomberg Businessweek Middle East.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Golfing With The Enemy
Did Donald Trump's executives violate the Cuban embargo?
Super-Rich Syrians Wait for War's End
Actor, author, playwright. Gill Pringle tries her hand at unravelling the mystery behind this enigmatic multi-hyphenate
Pam Codispoti
The mastermind behind the industry-shaping Chase Sapphire Reserve Card sets her sights on banking
This Time It's The Economy
President Rouhani’s budget sets offprotests from people angry about unemployment and inflation
Saudi Prince Counts On Support Of Citizens
State-worker salary increases appeal to the people, but policy may throw the budget off track
Stalin's Legacy Is Choking The Ukrainian Economy
The government has resisted pressure to lift a ban on land sales, despite pressure from the IMF and investors
Catastrophe Bonds Survive A Stormy Year
The turbulence of 2017 couldn’t destroy a market for betting against disasters
Riding The West Bank's Credit Boom
Increased consumer lending is creating a bubble in the West Bank
You'd Be Crazy To Buy Pizza With Bitcoin
Speculative fervour makes the cryptocurrency clumsy for commerce
What If The President Loses His Party?
Trump has to figure out a way to work with Republicans in Congress, or the global economy may be at stake