Youtube Bets It Can Persuade Youngs to Pay for Tv.
For years, YouTube has served up almost every imaginable kind of video. The site’s top trending attractions on a recent afternoon included clips of a gymnasium roof collapsing in the Czech Republic, a colossal alligator lumbering across a footpath in Florida, some North Korean refugees digging into American barbecue for the first time, and a guy demonstrating how to wash a car with a baby. (Step one: Hand the baby the hose.) Now, a dozen years after its creation and about a decade after its absorption into Google Inc., YouTube is on the verge of adding yet one more genre—a category of programming that has long eluded it. YouTube is finally getting regular TV.
On Feb. 28, YouTube Inc. announced a new service that will deliver an assortment of major television channels to paying customers via the internet. For $35 a month, starting sometime this spring, subscribers to YouTube TV will be able to watch the top four broadcast networks—ABC, NBC, Fox, and CBS—and 35 or so of their affiliated cable channels, including ESPN, Disney Channel, MSNBC, National Geographic, and Fox News. Among other enticements, YouTube TV will give subscribers a DVR tool for recording shows and unlimited storage space in the cloud. The only catch is that shows are automatically deleted after nine months.
Denne historien er fra March 16, 2017-utgaven av Bloomberg Businessweek Middle East.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 16, 2017-utgaven av Bloomberg Businessweek Middle East.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Golfing With The Enemy
Did Donald Trump's executives violate the Cuban embargo?
Super-Rich Syrians Wait for War's End
Actor, author, playwright. Gill Pringle tries her hand at unravelling the mystery behind this enigmatic multi-hyphenate
Pam Codispoti
The mastermind behind the industry-shaping Chase Sapphire Reserve Card sets her sights on banking
This Time It's The Economy
President Rouhani’s budget sets offprotests from people angry about unemployment and inflation
Saudi Prince Counts On Support Of Citizens
State-worker salary increases appeal to the people, but policy may throw the budget off track
Stalin's Legacy Is Choking The Ukrainian Economy
The government has resisted pressure to lift a ban on land sales, despite pressure from the IMF and investors
Catastrophe Bonds Survive A Stormy Year
The turbulence of 2017 couldn’t destroy a market for betting against disasters
Riding The West Bank's Credit Boom
Increased consumer lending is creating a bubble in the West Bank
You'd Be Crazy To Buy Pizza With Bitcoin
Speculative fervour makes the cryptocurrency clumsy for commerce
What If The President Loses His Party?
Trump has to figure out a way to work with Republicans in Congress, or the global economy may be at stake
