Tracking Periods Without Being Tracked
Bloomberg Businessweek US|September 05 - 12, 2022 (Double Issue)
The group behind the nonprofit app Drip says it offers greater privacy than commercial rivals
By Naomi Kresge
Tracking Periods Without Being Tracked

When Marie Kochsiek started work on an open source app for tracking menstrual cycles four years ago, some people questioned why the world needed another such program given that dozens were already on the market. But the Berlin software developer saw that most had a common flaw: They used private information for targeted ads, so a user who skipped a period might suddenly get a pitch for diapers, strollers, or baby food. While that argument resonated among the privacy-minded, the not-forprofit app—called Drip—barely got any traction against commercial rivals such as Flo, Ovia, and Glow, all of which have millions of users.

The conversation changed this year when the US Supreme Court overturned Roe v. Wade, paving the way for states to criminalize abortion. Particularly in the US, women started to worry about whether the wealth of data they were entrusting to the apps could provide evidence that they’d been—and perhaps no longer were— pregnant. “Sadly, people had a new dimension in the threat,” Kochsiek says.

Denne historien er fra September 05 - 12, 2022 (Double Issue)-utgaven av Bloomberg Businessweek US.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra September 05 - 12, 2022 (Double Issue)-utgaven av Bloomberg Businessweek US.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BLOOMBERG BUSINESSWEEK USSe alt
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 mins  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 mins  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 mins  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 mins  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ mins  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ mins  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 mins  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 mins  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 mins  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 mins  |
March 20 - 27, 2023