Electric Goes to Extremes
Bloomberg Businessweek|May 02, 2022
The gas-guzzling Hummer was huge, heavy, and easy to hate. A new battery-powered version is a twist on the old stereotype
Hannah Elliott
Electric Goes to Extremes

The Hummer EV is rugged enough for camping, as long as you can figure out a way to charge it now and then

There may be no more polarizing vehicle than the Hummer EV. The more-than-9,000-pound, $112,595 pickup from General Motors Co. is a gargantuan remake of the military vehicle that AM General first tamed for civilians in 1992. (GM bought the brand in 1998.) It's 1,000 horsepower of muscled Americana with knobby tires and a ridiculous launch mode that will further inflate the swollen egos of those who engage it. It's as tall as a tank with a hood extending to the height of my shoulder. Nobody needs this truck.

On the other hand, it's electric! The driving range is 329 miles-about 100 miles fewer than the H2 could go on a full 32-gallon tank-and can charge to 100 miles in 12 minutes using a 800v DC fast-charger. Blissfully silent on my drive outside Scottsdale, Ariz., in March, it passed wild donkeys in the desert without so much as a flick of a furry ear.

So is it a paean to gluttony or an ode to innovation? The Hummer EV will divide opinions, but anyone can deduce its primary purpose simply by walking around it. This powerful machine is meant to signal the status of its owner. (Some might say it overcompensates for said status.) It excels at carrying sports and outdoor gear in its flatbed, and it's rugged enough to use for camping or exploring hard-to-access locales, as long as you can figure out a way to charge it every other day or so. Towing things, driving through extreme temperatures, running the air conditioner, and so forth will deplete the battery faster. It will make a fine support mule when you want a home base pickup for a weekend of riding dirt bikes and all-terrain vehicles, but be wary when planning adventures.

Denne historien er fra May 02, 2022-utgaven av Bloomberg Businessweek.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra May 02, 2022-utgaven av Bloomberg Businessweek.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BLOOMBERG BUSINESSWEEKSe alt
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 mins  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 mins  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 mins  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 mins  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ mins  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ mins  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 mins  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 mins  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 mins  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 mins  |
March 20 - 27, 2023