How the Queen of Home Shopping Does Christmas
Bloomberg Businessweek|December 28, 2015 - January 10, 2016

The woman who rules the home-shopping world is coming to cineplexes and a mall near you.

Jillian Goodman
How the Queen of Home Shopping Does Christmas

Four days after Thanksgiving, Joy Mangano’s home is fully decorated for Christmas, down to the little wreath on the front grille of her car. Originally designed by Stanford White, her stately, rambling house has been added to over the years, and it now has 13 bathrooms and more than 40,000 square feet. Besides her adult children—Christie, Bobby, and Jackie—her company—Ingenious Designs, of which she’s the founder and president—and her products, the house is Mangano’s pride and joy.

Inside, the merchandise that’s made Mangano the biggest star on HSN is everywhere: There’s a pair of Joy Readers folded neatly on a coffee table near the enormous Christmas tree; there are a few guitars from her collection with country singer Keith Urban propped up near the piano; and there’s at least one bundle of Forever Fragrant Fresh Sticks in every room. “I love product,” she says. “I see the world through product.”

Denne historien er fra December 28, 2015 - January 10, 2016-utgaven av Bloomberg Businessweek.

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Denne historien er fra December 28, 2015 - January 10, 2016-utgaven av Bloomberg Businessweek.

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