The New Berry On The Block
Bloomberg Businessweek|July 29, 2019

This rich little fruit has the versatility of an apple and more vitamin C than an orange—and it’s priced for the very few.

Kate Krader
The New Berry On The Block

Not many ingredients can bounce comfortably among the worlds of healthy fast-casual bowls, boozy brunch cocktails, and elaborate Michelin-starred menus while also maintaining credibility in the beauty aisle. But perhaps the prettiest entry in this tiny category, which includes turmeric and açai berries, is sea buckthorn.

The vibrant berry comes in a range of oranges and reds and is the Nordic answer to a hit of lemon. Behind its tartness, the pulpy fruit has a light carroty sweetness; if you eat a whole one, it pops tantalizingly in your mouth.

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