Tony King, known to some as Champagne Tony, was planning to join a family road trip from Denver to the West Coast, and he wanted to make a splash. The Englishman, who owns Manhattan marketing firm King & Partners, took his slate-gray Porsche 964 from 1990 and wrapped it in the bold blue and red stripes of Martini Racing from the 1970s. In addition to instantly turning the car into an eye-catcher, the wrap would protect the factory paint while it crossed the Rockies. All the fun, less of the worry.
“I had always wanted a Martini car,” King says. The caravan was canceled because of coronavirus concerns, but “we had so much fun driving around and seeing people’s reactions,” he says. “Then one day I woke up and thought, ‘I want it gray again,’ and had it all taken off. Easy.”
Denne historien er fra April 12, 2021-utgaven av Bloomberg Businessweek.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra April 12, 2021-utgaven av Bloomberg Businessweek.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers
