6 Tips To Stay Relevant In A Cluttered Industry

Success in the fashion sector no longer depends solely on designing clothes; users are searching for more benefits of owning and investing in clothing, and manufacturers are making changes to fulfil the needs of their customers. It is time to innovate and rethink your business models to reflect on the evolution of the fashion industry, leverage their expertise to scale and hence, remain at the forefront of business innovation and respond to the upcoming fashion trends promptly.

- Manthan Dhameliya, Owner, Kreeva

In the current era, the two big words that define the fashion industry are ‘unique’ and ‘usefulness’, which also differentiate a successful and dying fashion brand. Fashion has been one of the fastest growing and evolving industries as it has proven to be an important aspect of lifestyle, self-expression, status and aesthetics for us. The fashion industry is one of the few that offer creative freedom, innovation and evolution among all the other flourishing industries. With the rise of e-commerce/social e-commerce and the unexpected impact of the COVID-19 pandemic, it is an unparalleled challenge for the new and established brands to break through the highly cluttered market and become the next big thing. Often, a brand’s survival depends on the path and strategies followed by it to create ‘noise’ in this exceedingly competitive market.

1 Create an Experience

What we see today is much more than a piece of apparel or outfit being sold to the consumer. There has been a major shift in consumer behaviour who are expecting an experience, brand language and vision that aligns with their own. Most brands are redirecting their approach and budgets to building a seamless, reliable brand experience by using tools to directly engage with the customers. The aim is to initiate the engagement right from the user entering the App/shop and going beyond the usual purchasing to the delivery cycle without considering whether the shopper has made any purchase or not. This transition towards creating a pleasing and responsive experience for the consumer also facilitates the brand agenda of making a mark in every dynamic fashion industry. Today, labels prefer to look at the bigger picture and offer as much personalisation as possible to make the buyer feel a part of their growth and success story.