Lenzing fibers have been an integral part of the global textile industry for over eight decades now. The company has four fiber brands — TENCEL™, LENZING™ ECOVERO™, VEOCEL™, and LENZING™.
The brand has set a benchmark for fashion and textile innovation with its high standards of sustainability, quality, performance, cutting-edge solutions, and iconic products — from TENCEL™ modal fibers in the 1960s to TENCEL™ lyocell (1990) and the recently unveiled in 2017 LENZING ECOVERO™.
The Lenzing Group has grown to be the only company in the world that produces significant volumes of all three wood-based cellulose fiber generations. These fibers are produced from cellulose — the core component of trees.
PRODUCT CATEGORIES/SERVICES
TENCEL™, the flagship fiber brand for lyocell and modal fibers is used to create different forms of textiles, in form of shirting, bottom weights to traditional wear, denim, innerwear, and footwear, as well as home and interior such as bedding, or carpet and upholstery. TENCEL™ defines a new evolutionary step in terms of sustainability, functional benefits, natural comfort and caters for distinctive everyday usage or application.
LENZING™ ECOVERO™ is a sustainable viscose fiber innovation, tailored to a sustainable lifestyle, hence contributing to a cleaner environment. It is manufactured from certified and controlled wood sources and produced with 50 percent lower emissions and water impact than generic viscose. It maintains all features of regular viscose while being superior on a sustainable front – raw material sourcing to decomposition. It is the first viscose fiber brand that has an EU Ecolabel certification.
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Denne historien er fra May 2021-utgaven av Business Of Fashion.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Alia Bhatt's Ed-a-Mamma expands offline with first store at Jio World Drive, Mumbai
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IFF Sustainability Conclave: Rishi Suri on How LYCRAⓇ XTRA LIFE™ Improves Garment Lifespan
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Duke Fashions (India) Ltd.
Founded in 1966 by Komal Kumar Jain, Duke Fashions has established itself as a pioneering brand in the Indian apparel and footwear industry.
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