Phygital: A New Model Of Retailing

2020 promises to be a crucial year for Indian retail. Even though the digital world has slowly been creeping into our physical lives for a while, the hearts of Indians (and their trust) still lie with the physical retailer. . .

- Vickram Kumar

In order to accommodate the evolving demands of the ever-connected consumer, and lure him in, the physical store needs transformation. Traditional retailers need to focus not just on a digital strategy, but on a “phygital” strategy – where shoppers are offered the best of both the physical and digital worlds. Becoming phygital is at the centre-focus of omni-channel retailing. Moreover, post COVID-19, going phygital is no longer an option for major brands and retailers. But is going online the cure for all.

So, What is Phygital Retail?

Phygital refers to a model in which a business operates through both an online portal and a physical outlet will help augment in-store retail business. It provides consumers with the three ways to interact with the brand – offline, online or a combination of both. Also, it delves deep into technologies like AR, IoT, VR, and AI that is empowering retailers to bridge the gap between the online and offline worlds.

Imagine the power to purchase online from the retailer while being physically present in the shop. It is certainly an amphibious panorama offering the supreme, uninterrupted customer experience across both worlds.

Why Go Phygital?