Post-Pandemic Retail
Business Of Fashion|November 2020
In the New Normal, innovations, inventions and contactless experiences are set to rule the retail space . . .
Akash Ashesh
Post-Pandemic Retail
It is rightly said that some of the biggest changes need some situations like COVID-19 to bring about important transformation. The crisis has increased digital adoption significantly with companies and even customers going digital for getting their jobs done. The times have changed and there is no denying that this pandemic is going to change how we do many things, forever.

Sustainability And Responsible Fashion

The future of fashion will be around natural, durable, and bio-degradable, basis different studies and figures. The customer has had time to reflect during the lockdown and is now more inclined towards sustainability and eco-friendly fashion.

Social Distancing To Become The Norm

Even though many governments are allowing retail stores to open, they’re doing so while imposing a strict set of guidelines and conditions to prevent the further spread of COVID-19. If the stores want to do business, they have no choice but to comply with these guidelines. The problem for the stores in imposing social distancing norms is that it limits the number of customers that can be present inside the premises, leading to fewer sales.

The Fear Of Infection Would Be Key To Making Sales

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