UNITED COLORS OF BENETTON LAUNCHES GLOBAL SUSTAINABILITY PROJECT ‘GREEN B'

All the group’s initiatives for a ‘greener’ and more responsible world, brought together under a single project and symbol

Continuing its legacy and commitment towards a sustainable world, Benetton Group has launched GREEN B, a project that brings together all the sustainability initiatives of the company’s brands. From the idea and manufacture of a product to the supply chain, from energy efficiency to attention to the needs of communities; this well-rounded vision formalises the commitment to the environment and people that constitutes one of the company’s constant values.

On the occasion of the launch of the GreenB project and to raise awareness on the issue of sustainability in the world of fashion and beyond, Benetton curated a panel in India. Hosted by Susan Bhaktul, Chief Executive Officer, Industree Foundation, the panel saw interesting conversations with panelists Mira Rajput Kapoor - influencer and style icon along with philanthropist & social activist - Chinu Kwatra and luxury fashion influencer - Masoom Minawala. Each panelist shared how they practice sustainability from their point of view. For instance, for Mira Rajput it’s all about taking small steps towards sustainability in her daily chores and imparting the same to her children, for Chinu on the other hand, it’s about being able to help people and doing impactful work. Masoom is all about walking the talk by being an advocate of shopping from your own closet and stylishly reusing your existing clothes. For Susan and Industree foundation, focusing on increasing economic opportunities for women through sustainable use of natural resources is the answer.