Value E-Commerce: A $40 Billion Opportunity
Business Of Fashion|August 2021
As India’s retail industry evolves, a growing number of value-conscious online shoppers are reshaping India’s e-commerce landscape. Currently valued at US$4 billion, value e-commerce is expected to grow rapidly to reach US$20 billion by 2026 and US$40 billion by 2030, marking a 10X growth in 10 years.
Value E-Commerce: A $40 Billion Opportunity

From a consumer’s perspective, ‘value’ means finding affordable products while also getting acceptable quality, durability and trendiness. The typical Indian consumer has always been value conscious, and much of overall demand is for affordable, smallerticket items. Global consulting firm Kearney, through its report titled ‘Value e-commerce: The Next Big Leap in India’s Retail Market’, outlines a US$40 billion market opportunity that is shaping up as India’s value-conscious buyers go online. The report states that “Value e-commerce will emerge as the biggest growth opportunity within lifestyle retail with 10X growth in 10 years.”

The Value Lifestyle Segment

The lifestyle retail market is divided into six price tiers. The bottom three — mass, economy, and masstige — are the value lifestyle segment, and the top three are the premium lifestyle segment. Currently, about 70 per cent of lifestyle retail demand comes from the value lifestyle segment, which is dominated by unorganised general trade (nearly 80 per cent share). Modern trade accounts for 16 per cent, and e-commerce has a low penetration at 4 per cent. In contrast, the premium lifestyle retail has a much higher share of modern brick-and-mortar stores (40 to 45 per cent) with 10 per cent e-commerce penetration as of 2019. While multiple global and Indian brands and retailers with a presence in India’s top 100 cities bring the trendiest products to these consumers, those consumers in the rest of India also aspire to get similar trendy products, but at much lower prices.

Denne historien er fra August 2021-utgaven av Business Of Fashion.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra August 2021-utgaven av Business Of Fashion.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BUSINESS OF FASHIONSe alt
Being Human launches 100th India store in Jaipur
Business Of Fashion

Being Human launches 100th India store in Jaipur

Being Human, Bei the iconic a clothing line with philanthropic heart, has opened its 100th store in Jaipur.

time-read
1 min  |
June 2024
Reliance Retail opens 73rd Avantra by Trends store in India
Business Of Fashion

Reliance Retail opens 73rd Avantra by Trends store in India

Reliance Retail's ethnicwear brand Avantra by Trends has opened its 73rd store in India in Hyderabad.

time-read
1 min  |
June 2024
Cosset Clothing celebrates 3 years with Desk to Dusk collection
Business Of Fashion

Cosset Clothing celebrates 3 years with Desk to Dusk collection

Cosset Clothing marks its third anniversary with the launch of the Spring-Summer 2024 collection, 'Desk to Dusk, a testament to its commitment to sustainable fashion.

time-read
1 min  |
June 2024
Blackberrys launches TechPro collection 2024
Business Of Fashion

Blackberrys launches TechPro collection 2024

Menswear brand Blackberrys Mensw Lhas introduced its groundbreaking TechPro Collection '24 across its stores nationwide.

time-read
1 min  |
June 2024
The Kaftan Company launches men's lounge wear collection
Business Of Fashion

The Kaftan Company launches men's lounge wear collection

The The Kaftan Company (TKC), renowned for its innovative loungewear, has launched its latest collection, the Twilight men's loungewear collection, marking a significant milestone as the first-ever range of kaftans designed exclusively for men.

time-read
1 min  |
June 2024
MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment
Business Of Fashion

MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment

There has been a significant change in the external environment in the last 15 years, which has directly led to changes in not only what a male consumer wears but also what he chooses to wear and how...

time-read
4 mins  |
June 2024
SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK
Business Of Fashion

SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK

Polyethylene terephthalate (PET) bottles, once destined for eternity in waste piles, have found a new purpose through recycling, emerging as recycled PET, or rPET...

time-read
2 mins  |
June 2024
UNI STYLE IMAGE: Championing Circular Fashion and Sustainability
Business Of Fashion

UNI STYLE IMAGE: Championing Circular Fashion and Sustainability

Uni Style Image (USI), founded in 1990, is a global leader in sustainable designs. Renowned for its commitment to quality and environmental stewardship, USI stands among the top 10 polo T-shirt brands worldwide...

time-read
3 mins  |
June 2024
RAYMOND 'MADE TO MEASURE'
Business Of Fashion

RAYMOND 'MADE TO MEASURE'

Bridging Bespoke Luxury with Ready-to-Wear Convenience

time-read
4 mins  |
June 2024
SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion
Business Of Fashion

SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion

An in-depth analysis of Snitch's transformation from a nascent brand to a leading force in the young and innovative menswear segment in the Indian fast fashion domain...

time-read
6 mins  |
June 2024