Prince Kapoor, 29, is the quintessential young Indian entrepreneur, bouncing with ambition and ideas. A little over three years ago, the Cofounder of Chennai-based start-up Plush got on to Google Display Network (or GDN, which are ads that show up on articles, websites and videos that consumers browse). Estimated to reach over 90 per cent of internet users, GDN allows ads to reach their audience at various points— while they surf the internet, watch a video, or even view emails. It is a cost-effective option known to work well for brands, especially those with limited budgets. “This was a better way to allocate capital,” says Kapoor, whose firm sells women’s health and wellness products. “GDN is very cost-effective and delivers more bang for the buck.” Thanks to its affordable nature, practically anyone from the neighbourhood kirana store to big companies can be on GDN, where space is unlimited, and so is the extent to which innovation is possible.
For Google, however, GDN is a small part of what it does in India, think search, YouTube, affordable handsets, Google Pay, cloud, SMEs… the list is long. In turn, India is a very small part of Google globally. Munch this: Google India ended FY22 with revenues of ₹9,286 crore (about $1.14 billion at current exchange rates). That was a massive rise of 45 per cent from FY21. Net profit, at ₹1,239 crore, was up 53 per cent. Now let’s look at the global picture. Google’s parent, Alphabet, ended 2021 (calendar year) with revenues of $258 billion, and net profits of $76 billion.
Denne historien er fra February 19, 2023-utgaven av Business Today India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra February 19, 2023-utgaven av Business Today India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
"Moving to cloud helped us grow❞
What was the problem you were grappling with?
She's Got Time
MORE WOMEN ARE BECOMING WATCH CONNOISSEURS, SEEKING OUT BOTH JEWELLED AND TECHNICAL WATCHES FOR THEIR STYLE AND CRAFTSMANSHIP
RISING STAR
PARUL GULATI IS a name that's been steadily gaining prominence in the Indian entertainment industry after she appeared on season 2 of Shark Tank in 2023. She has become a multifaceted personality who effortlessly transitions between acting and entrepreneurship.
Building on a Legacy
WHEN ZAHABIYA KHORAKIWALA stepped into her role as Managing Director of Wockhardt Hospitals over a decade ago, she confronted formidable challenges that have since turned into achievements.
LEADER IN INNOVATION
AS FEDEX'S PRESIDENT (Middle East, Indian subcontinent and Africa), Kami Viswanathan has a lot on her plate.
WAITING IN THE WINGS
Here are those who missed out as they have not yet completed a year in office; they'll be strong contenders in 2025
A DECENT PROPOSAL
IN TODAY'S WORLD OF TRYING TO CREATE AN EQUITABLE SPACE, BOTH MEN AND WOMEN CONTRIBUTE TO THEIR HOUSEHOLDS. WOMEN ARE ENCOURAGED TO HAVE THEIR OWN SAVINGS POOL AND INVESTMENT ROUTINE. GIVEN THIS, HOW SHOULD FUTURE BRIDES APPROACH FINANCIAL PLANNING?
Women and the STEM Bias
EMPOWERING WOMEN IN STEM WILL NOT ONLY BENEFIT INDIVIDUALS, BUT ALSO STRENGTHEN THE ENTIRE INDUSTRY, DRIVING INNOVATION AND PROGRESS.
ROCKET WOMEN
WOMEN IN INDIA ARE NOT ONLY VENTURING INTO SPACE BUT ARE ALSO STARTING TO SPEARHEAD THE COUNTRY'S EFFORTS IN THE GLOBAL SPACE RACE.
ONE STEP FORWARD
THE NUMBER OF WOMEN INDEPENDENT DIRECTORS IS GROWING STEADILY, BUT IT'S A LONG WAY FROM GENDER PARITY. MUCH MORE NEEDS TO BE DONE TO BREAK THE GLASS CEILING IN BOARDROOMS.