AI Will Be As Big As Internet And Mobile
Business Today India|February 19, 2023
As the tech giant looks to continue its dominance in search and youtube, and chase growth opportunities in cloud and digitisation, india will be critical to its plans, even as it faces regulatory and market challenges
By Krishna Gopalan
AI Will Be As Big As Internet And Mobile

Prince Kapoor, 29, is the quintessential young Indian entrepreneur, bouncing with ambition and ideas. A little over three years ago, the Cofounder of Chennai-based start-up Plush got on to Google Display Network (or GDN, which are ads that show up on articles, websites and videos that consumers browse). Estimated to reach over 90 per cent of internet users, GDN allows ads to reach their audience at various points— while they surf the internet, watch a video, or even view emails. It is a cost-effective option known to work well for brands, especially those with limited budgets. “This was a better way to allocate capital,” says Kapoor, whose firm sells women’s health and wellness products. “GDN is very cost-effective and delivers more bang for the buck.” Thanks to its affordable nature, practically anyone from the neighbourhood kirana store to big companies can be on GDN, where space is unlimited, and so is the extent to which innovation is possible.

For Google, however, GDN is a small part of what it does in India, think search, YouTube, affordable handsets, Google Pay, cloud, SMEs… the list is long. In turn, India is a very small part of Google globally. Munch this: Google India ended FY22 with revenues of ₹9,286 crore (about $1.14 billion at current exchange rates). That was a massive rise of 45 per cent from FY21. Net profit, at ₹1,239 crore, was up 53 per cent. Now let’s look at the global picture. Google’s parent, Alphabet, ended 2021 (calendar year) with revenues of $258 billion, and net profits of $76 billion.

Denne historien er fra February 19, 2023-utgaven av Business Today India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra February 19, 2023-utgaven av Business Today India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BUSINESS TODAY INDIASe alt
The EV Craze
Business Today India

The EV Craze

The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly

time-read
5 mins  |
November 10, 2024
The Storage Boom
Business Today India

The Storage Boom

Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?

time-read
8 mins  |
November 10, 2024
India Beckons
Business Today India

India Beckons

Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before

time-read
4 mins  |
November 10, 2024
The Pearls of The Sea
Business Today India

The Pearls of The Sea

Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it

time-read
4 mins  |
November 10, 2024
66.Brand persona should define the core"
Business Today India

66.Brand persona should define the core"

I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.

time-read
1 min  |
November 10, 2024
Unwind in Style
Business Today India

Unwind in Style

Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury

time-read
3 mins  |
November 10, 2024
A Lifelong Affair with Inspiration
Business Today India

A Lifelong Affair with Inspiration

In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art

time-read
3 mins  |
November 10, 2024
Make it Bubbly
Business Today India

Make it Bubbly

Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles

time-read
4 mins  |
November 10, 2024
Palatial Splendour
Business Today India

Palatial Splendour

Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers

time-read
7 mins  |
November 10, 2024
Of Beaches and Cream
Business Today India

Of Beaches and Cream

GianChand Single Malt Whisky

time-read
1 min  |
November 10, 2024