IN SEASON THREE of the hugely popular Netflix show Emily in Paris, McDonald's is planning to launch the McBaguette in France. Whether McDonald's will actually ever do that, we don't know, but the McBaguette may just turn out to be a hit given the love for baguettes that the French have. Consider this: nearly 10 billion baguettes are eaten in France every year.
There are few things quite as quintessentially French than the humble baguette. Little wonder, then, that UNESCO has added the bread to its 'intangible cultural heritage list' in 2022. Crunchy on the outside, soft on the inside and good with just about anything-smothered in jam, dipped in butter, had with soup, milk or coffee-the long, slim bread is a staple in most French households.
The exact provenance of the baguette is not known. But like with most legends associated with food, there are several interesting stories regarding the baguette. One famous origin story credits Napoleon Bonaparte. "It is said he ordered the bread to be made longer and more slender in shape to fit into the pockets of his soldiers or to be carried easily under their arm," says Maxime Montay, Executive Chef at Delhi-based French pâtisserie Monique. "Even today, you see most French persons carrying the baguette under their arm," he adds. Another theory holds that bread was the cause of the French Revolution because bread was the mainstay of the French diet, and peasants rioted when they saw the nobility eating the crusty white sticks while they faced shortages and famine.
Denne historien er fra February 05, 2023-utgaven av Business Today India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra February 05, 2023-utgaven av Business Today India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky