COWAY MALAYSIA: CHANGING LIVES NATIONWIDE

Kyle Choi Managing Director of Coway Malaysia shares his journey with the company since 2014, its commitment to change lives nationwide and the company’s direction to becoming Malaysians’ top-of-mind and preferred choice in wellness and healthy living.

- POOVENRAJ KANAGARAJ

The concept of a healthy household has never been more important. Wellness has been a vital part of everyone’s lives especially in recent years, which has grown to include fitness, nutrition, and technology that found their way into the space of our homes and offices. Brands such as Coway is also not novel to Malaysians, with more than 1.5 million families across the nation subscribed to its products and services, we have enjoyed both their water and air purifiers, along with other offerings, allowing us to have a much more affordable and definitely more accessible, healthy lifestyle.

Business Today sits down with Kyle Choi, Managing Director of Coway Malaysia who shares his journey with the company since 2014, its commitment to change lives nationwide and the company’s direction to becoming Malaysians’ top-of-mind and preferred choice in wellness and healthy living.

WHERE IT ALL BEGAN

Prior to his start with the brand, which began in Coway Korea all the way back in 2003, Choi served as an auditor in the Big Four. He attributes the financial knowledge he gained from his time then as not only useful at developing Coway Malaysia now but also managing it. “It played a major role while I was managing other overseas subsidiaries as well and understanding the detailed financial position of the company helped me to make better decisions as a Managing Director,” Choi says, sharing that it helped him plan the entire financial structure of Coway Malaysia and when it came to controlling operating costs and product prices.