IN A FAST-CHANGING digital-first world, even nostalgia has a shorter time frame. It was only a few years ago that Indians had started warming up to the idea of giving up on the age-old and unreliable cable TV connections and terrestrial TV that came with a cumbersome antenna setup, in favour of direct-to home (DTH) satellite TV service. In 2006, when Tata Sky launched its DTH service, the company had a clear motive: give Indians a taste of premium viewing with services such as 24x7 customer support, digital video recording (DVR), high-definition picture quality, etc. Today, at least for a few, even pay TV is fast becoming nostalgia because of the onslaught of OTT and a looming bugbear called DD Free Dish.
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Denne historien er fra April 17, 2022-utgaven av Business Today.
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"Moving to cloud helped us grow❞
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She's Got Time
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RISING STAR
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WAITING IN THE WINGS
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A DECENT PROPOSAL
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ROCKET WOMEN
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ONE STEP FORWARD
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