IN A FAST-CHANGING digital-first world, even nostalgia has a shorter time frame. It was only a few years ago that Indians had started warming up to the idea of giving up on the age-old and unreliable cable TV connections and terrestrial TV that came with a cumbersome antenna setup, in favour of direct-to home (DTH) satellite TV service. In 2006, when Tata Sky launched its DTH service, the company had a clear motive: give Indians a taste of premium viewing with services such as 24x7 customer support, digital video recording (DVR), high-definition picture quality, etc. Today, at least for a few, even pay TV is fast becoming nostalgia because of the onslaught of OTT and a looming bugbear called DD Free Dish.
Denne historien er fra April 17, 2022-utgaven av Business Today.
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Denne historien er fra April 17, 2022-utgaven av Business Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky
