RISE OF THE FINFLUENCERS
Business Today|August 22, 2021
HOW A BUNCH OF YOUTUBE STARS IS MAKING IT BIG BY INTRODUCING MILLIONS TO STOCK INVESTING AND FINANCIAL PLANNING
ASHISH RUKHAIYAR
RISE OF THE FINFLUENCERS

NAME: MUKUL MALIK

AGE: 39

QUALIFICATION: MBA

NUMBER OF FOLLOWERS: 2.45 MILLION

AVERAGE NUMBER OF VIDEOS PER MONTH: 5-6

BASE: DELHI

Mumbai was a huge contradiction in 2020. On the one hand, India’s financial capital was breaking under the strain of the Covid-19 pandemic and on the other, its financial markets were on a tear. The stock market went on a record-breaking rally, foreign investors pumped in billions, and millions of new investors came in and traded at record levels. But the financially savvy investors were not the only ones cashing in.

Around 150 kilometres south of Mumbai lies Pune, home to Rachana Ranade, a chartered accountant by qualification and a teacher by trade. Here, the 35-year-old puts up 8 to 10 videos on YouTube every month. Ranade, however, doesn’t teach her 2.78 million subscribers how to draw up financials, but tells them how to analyse them and invest in the market.

A thousand kilometres from Pune is Raipur, which isn’t even among the top 20 cities in terms of contribution to the country’s stock market turnover. Yet, 28-year-old Pranjal Kamra has created a buzz with his YouTube channel. He has nearly three million subscribers — 2.83 million to be exact — who tune in for his advice on stock markets and personal investments.

Ranade and Kamra are among the many big names from smaller cities in the growing world of ‘finfluencers.’

Denne historien er fra August 22, 2021-utgaven av Business Today.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra August 22, 2021-utgaven av Business Today.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BUSINESS TODAYSe alt
The EV Craze
Business Today India

The EV Craze

The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly

time-read
5 mins  |
November 10, 2024
The Storage Boom
Business Today India

The Storage Boom

Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?

time-read
8 mins  |
November 10, 2024
India Beckons
Business Today India

India Beckons

Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before

time-read
4 mins  |
November 10, 2024
The Pearls of The Sea
Business Today India

The Pearls of The Sea

Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it

time-read
4 mins  |
November 10, 2024
66.Brand persona should define the core"
Business Today India

66.Brand persona should define the core"

I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.

time-read
1 min  |
November 10, 2024
Unwind in Style
Business Today India

Unwind in Style

Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury

time-read
3 mins  |
November 10, 2024
A Lifelong Affair with Inspiration
Business Today India

A Lifelong Affair with Inspiration

In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art

time-read
3 mins  |
November 10, 2024
Make it Bubbly
Business Today India

Make it Bubbly

Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles

time-read
4 mins  |
November 10, 2024
Palatial Splendour
Business Today India

Palatial Splendour

Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers

time-read
7 mins  |
November 10, 2024
Of Beaches and Cream
Business Today India

Of Beaches and Cream

GianChand Single Malt Whisky

time-read
1 min  |
November 10, 2024