LOKHO KESAMAI OF NAGALAND never thought his traditional recipe-based pickles would travel beyond the north-eastern states. He has been selling stuff like Pork Chunk Pickle, Dried Wild Apple, Chicken Chunk Pickle, and Dried Gooseberry, among other things, for the past seven years but has mostly catered to the seven sister states.
"Now, I am getting orders from places like Mumbai and Delhi also. Although the bulk of the orders is still from the neighbouring states, there is a slow and steady rise in demand from other states," says the 32-year-old founder of Hornbill Food Marketing.
Kesamai did not open offices in the 'mainland's he refers to the states beyond the Northeast nor did he appoint sales or marketing staff anywhere. All he did was register as a seller on NE Origins, a Sikkim-based social commerce platform.
Kesamai is part of a growing tribe of business people or entrepreneurs-known simply as sellers in the social commerce arena-who have taken their businesses digital in the past couple of years to overcome the challenge of connecting with customers during the Covid-19 pandemic.
Simply put, social commerce refers to commerce or trade is done with a built-in element of tech-enabled social interaction. The interaction could be in the form of chats or even audio or video calls between the seller and the potential buyer. At times, the interaction could also be in the form of pre-recorded videos to ensure that the buyer can have a real-life shopping experience.
Denne historien er fra May 15, 2022-utgaven av Business Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra May 15, 2022-utgaven av Business Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
EQUITY PIONEER
WITH NEARLY 25 years in private equity-more than half of that at the Indian arm of Advent International-Shweta Jalan stands out as one of the few women at the helm of private equity in India.
TECH FOR GOOD HEALTH
A FOUNDING MEMBER of Apollo Hospitals, Sangita Reddy has played a pivotal role in driving the organisation's growth through tech-driven solutions.
MARCHING AHEAD
\"THE BIGGEST RISK is becoming complacent,\" says Radhika Gupta of Edelweiss AMC.
REINVENTION DRIVER
COLGATE-PALMOLIVE (INDIA)'S growth story has been steered by constant innovation and it is a topic that interests the company's boss, Prabha Narasimhan.
AN ADVOCATE FOR MENTAL HEALTH
FOR NEERJA BIRLA, observation and realisation have played very important roles.
BUILDING AGILITY AND RESILIENCE
AS CHAIRPERSON OF Piramal Pharma Ltd (PPL), Nandini Piramal says she has worked towards cultivating a culture of innovation and diversity.
FOCUSSING ON THE BASICS
SHE MAY BE in the business of keeping customers cool during the summer months, but her job is a year-round affair.
FINGER ON THE PULSE OF INDIA
LAST YEAR WAS a blockbuster one for Netflix India; the OTT platform also won numerous accolades (including an Oscar for The Elephant Whisperers).
Shifting Gears
CHANGE IS INEVITABLE Lakshmi Venu holds this belief as she leads one of the country's largest auto components maker Sundaram Clayton and the billion-dollar tractor manufacturer TAFE.
SHINING SUN
FOR ANYONE LIVING in south India, the Sun network is a familiar name.