LOKHO KESAMAI OF NAGALAND never thought his traditional recipe-based pickles would travel beyond the north-eastern states. He has been selling stuff like Pork Chunk Pickle, Dried Wild Apple, Chicken Chunk Pickle, and Dried Gooseberry, among other things, for the past seven years but has mostly catered to the seven sister states.
"Now, I am getting orders from places like Mumbai and Delhi also. Although the bulk of the orders is still from the neighbouring states, there is a slow and steady rise in demand from other states," says the 32-year-old founder of Hornbill Food Marketing.
Kesamai did not open offices in the 'mainland's he refers to the states beyond the Northeast nor did he appoint sales or marketing staff anywhere. All he did was register as a seller on NE Origins, a Sikkim-based social commerce platform.
Kesamai is part of a growing tribe of business people or entrepreneurs-known simply as sellers in the social commerce arena-who have taken their businesses digital in the past couple of years to overcome the challenge of connecting with customers during the Covid-19 pandemic.
Simply put, social commerce refers to commerce or trade is done with a built-in element of tech-enabled social interaction. The interaction could be in the form of chats or even audio or video calls between the seller and the potential buyer. At times, the interaction could also be in the form of pre-recorded videos to ensure that the buyer can have a real-life shopping experience.
Denne historien er fra May 15, 2022-utgaven av Business Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra May 15, 2022-utgaven av Business Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
"Moving to cloud helped us grow❞
What was the problem you were grappling with?
She's Got Time
MORE WOMEN ARE BECOMING WATCH CONNOISSEURS, SEEKING OUT BOTH JEWELLED AND TECHNICAL WATCHES FOR THEIR STYLE AND CRAFTSMANSHIP
RISING STAR
PARUL GULATI IS a name that's been steadily gaining prominence in the Indian entertainment industry after she appeared on season 2 of Shark Tank in 2023. She has become a multifaceted personality who effortlessly transitions between acting and entrepreneurship.
Building on a Legacy
WHEN ZAHABIYA KHORAKIWALA stepped into her role as Managing Director of Wockhardt Hospitals over a decade ago, she confronted formidable challenges that have since turned into achievements.
LEADER IN INNOVATION
AS FEDEX'S PRESIDENT (Middle East, Indian subcontinent and Africa), Kami Viswanathan has a lot on her plate.
WAITING IN THE WINGS
Here are those who missed out as they have not yet completed a year in office; they'll be strong contenders in 2025
A DECENT PROPOSAL
IN TODAY'S WORLD OF TRYING TO CREATE AN EQUITABLE SPACE, BOTH MEN AND WOMEN CONTRIBUTE TO THEIR HOUSEHOLDS. WOMEN ARE ENCOURAGED TO HAVE THEIR OWN SAVINGS POOL AND INVESTMENT ROUTINE. GIVEN THIS, HOW SHOULD FUTURE BRIDES APPROACH FINANCIAL PLANNING?
Women and the STEM Bias
EMPOWERING WOMEN IN STEM WILL NOT ONLY BENEFIT INDIVIDUALS, BUT ALSO STRENGTHEN THE ENTIRE INDUSTRY, DRIVING INNOVATION AND PROGRESS.
ROCKET WOMEN
WOMEN IN INDIA ARE NOT ONLY VENTURING INTO SPACE BUT ARE ALSO STARTING TO SPEARHEAD THE COUNTRY'S EFFORTS IN THE GLOBAL SPACE RACE.
ONE STEP FORWARD
THE NUMBER OF WOMEN INDEPENDENT DIRECTORS IS GROWING STEADILY, BUT IT'S A LONG WAY FROM GENDER PARITY. MUCH MORE NEEDS TO BE DONE TO BREAK THE GLASS CEILING IN BOARDROOMS.