THIS YEAR, the Easter weekend was special in India-the holidays commenced on Thursday with Mahavir Jayanti and went on till Sunday. Yet, on the day the long weekend commenced, salt-to-software conglomerate Tata group was hard at work explaining how its latest bet-Tata Neu, which it claims is India's first super app-was a symbol of synergy for the group.
"What we have accomplished is that we have brought all the group brands together... in a way that it makes a compelling value proposition for the customer," N. Chandrasekaran, Chairman of Tata Sons, said at the post-launch event. The app dropped on Google's Play Store and Apple's App Store on April 7, at the perfect time for many planning for the long weekend. No wonder the app had seen 2.2 million downloads and enrolments till April 14, the day of the event, according to Pratik Pal, CEO of Tata Digital, which owns all e-tailing properties of the Tata group. As of April 24, the app had seen more than a million downloads on the Google Play Store and was the No. 2 shopping app on Apple's App Store.
But what is a super app? P.N. Sudarshan, Partner and TMT Industry Leader at Deloitte India, says it is probably the right time for India to have a super app. According to him, there are three things a country needs, to enable a super app: high smartphone penetration, cheap data, and a large young population which spends a lot of time on mobile phones. India, like China, has all three, but it requires something more from the super app developers: a way to address a heterogeneous population. "And by this, it's not merely converting everything into vernacular; it is also the way you deal with different segments of the population," he says. For example, voice-based interactions for the hinterlands. Industry experts say that the world's most popular super apps have incredible messaging capabilities.
Denne historien er fra May 15, 2022-utgaven av Business Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra May 15, 2022-utgaven av Business Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
"Focus on the challenge of each customer"
SHASHANK KUMAR MD & CO-FOUNDER I RAZORPAY Razorpay is India's first full-stack financial solutions company
PEDAL ON THE FUTURE
THE MG WINDSOR EV, WITH ITS FUTURISTIC AND MINIMALIST DESIGN, COMBINES THE BEST OF BOTH WORLDS-COMFORT AND TECHNOLOGY
BREATHE EASY
Whether you're battling allergies, looking to remove pollutants, or simply want to breathe easier, the right air purifier can make a difference
The Taste of India in a Glass
FROM ROYAL LIQUEURS TO DISTILLED MAHUA, INDIAN HERITAGE ALCOHOLIC BEVERAGES ARE HAVING THEIR DAY IN THE SUN
LOOK BEFORE YOU LEAP
IN 2025, INVESTORS WILL NEED TO FACTOR IN VOLATILITY ACROSS ASSET CLASSES
MISSING ADVISORS
INDIA HAS JUST ONE INVESTMENT ADVISOR FOR NEARLY EVERY 200,000 INVESTORS. AT A TIME WHEN RETAIL PARTICIPATION IN THE STOCK MARKETS IS BOOMING, THIS ASSUMES SIGNIFICANCE
TURNING A CORNER
SHARED ELECTRIC MOBILITY START-UP YULU'S SHIFT TO SERVICING THE QUICK COMMERCE SECTOR IS HELPING IT GROW FAST. IT IS NOW FOCUSSING ON IMPROVING ROAD SAFETY FEATURES AS IT TURNS EBITDA POSITIVE
REALITY CHECK
INDIAN STOCK MARKETS PLUNGED BEGINNING OCTOBER FOR A HOST OF REASONS, INCLUDING A FALL IN FII OWNERSHIP. HOW DEEP WILL THE CORRECTION BE?
TRUMP'S TRADE TANGO
The return of Donald Trump as the 47th President of the US has put the global economy on edge. India, too, is unlikely to remain unaffected. How will policymakers meet this latest challenge?
"The essence of the Trump administration will be transactional”
Global investor, analyst, and best-selling author Ruchir Sharma decodes why Donald Trump won the elections, what India should do, the risks, and more
