THIS YEAR, the Easter weekend was special in India-the holidays commenced on Thursday with Mahavir Jayanti and went on till Sunday. Yet, on the day the long weekend commenced, salt-to-software conglomerate Tata group was hard at work explaining how its latest bet-Tata Neu, which it claims is India's first super app-was a symbol of synergy for the group.
"What we have accomplished is that we have brought all the group brands together... in a way that it makes a compelling value proposition for the customer," N. Chandrasekaran, Chairman of Tata Sons, said at the post-launch event. The app dropped on Google's Play Store and Apple's App Store on April 7, at the perfect time for many planning for the long weekend. No wonder the app had seen 2.2 million downloads and enrolments till April 14, the day of the event, according to Pratik Pal, CEO of Tata Digital, which owns all e-tailing properties of the Tata group. As of April 24, the app had seen more than a million downloads on the Google Play Store and was the No. 2 shopping app on Apple's App Store.
But what is a super app? P.N. Sudarshan, Partner and TMT Industry Leader at Deloitte India, says it is probably the right time for India to have a super app. According to him, there are three things a country needs, to enable a super app: high smartphone penetration, cheap data, and a large young population which spends a lot of time on mobile phones. India, like China, has all three, but it requires something more from the super app developers: a way to address a heterogeneous population. "And by this, it's not merely converting everything into vernacular; it is also the way you deal with different segments of the population," he says. For example, voice-based interactions for the hinterlands. Industry experts say that the world's most popular super apps have incredible messaging capabilities.
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A DECENT PROPOSAL
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Women and the STEM Bias
EMPOWERING WOMEN IN STEM WILL NOT ONLY BENEFIT INDIVIDUALS, BUT ALSO STRENGTHEN THE ENTIRE INDUSTRY, DRIVING INNOVATION AND PROGRESS.
ROCKET WOMEN
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ONE STEP FORWARD
THE NUMBER OF WOMEN INDEPENDENT DIRECTORS IS GROWING STEADILY, BUT IT'S A LONG WAY FROM GENDER PARITY. MUCH MORE NEEDS TO BE DONE TO BREAK THE GLASS CEILING IN BOARDROOMS.
Inclusivity Still a Challenge
HOWEVER, A GREATER NUMBER OF WOMEN, GLOBALLY AS WELL AS IN INDIA, ARE VENTURING INTO ENTREPRENEURSHIP AND BUILDING SUCCESSFUL ORGANISATIONS
Women of Mettle
As the core sectors see participation of women across levels, their proportion will only increase. But how quickly will that happen?
THE ONE WITH BOLD STROKES
For Ritu Gangrade Arora, an avid painter, the canvas imitates professional growth, one that is constantly evolving
TECH MAVEN
Manufacturing firm Flex is scaling records under the able leadership of Revathi Advaithi.
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WONDER VISION
Bela Bajaria, as the head of content at Netflix, has been instrumental in shaping what its subscribers watch across the world
