The image of scantily clad nymphs swirling concoctions in large pots and preparing ingredients with mortars and pestles amid a sylvan setting takes you to a magical, make-believe world where beauty products contain the goodness and bounty of Mother Nature. That television campaign, created for the ayurvedic luxury brand Forest Essentials, reiterates the transformative power of ayurvedic formulations and ingredients. The brand set up by Mira Kulkarni, Chairman and Managing Director of Mountain Valley Springs (the parent company), is well-known for its huge (and, at times, bespoke) portfolio, as is Rajshree Pathy-Vivek Sahni’s Kama Ayurveda. Both have put their respective brands on the global map and the overall industry outcome is not unsatisfactory. Consider these numbers: India is emerging as a key player in the global arena, exporting over 300 products across 20 categories, to more than 200 countries. The organic products market is growing at a compounded annual growth rate of 25 per cent and is expected to touch ₹10,000-12,000 crore by 2020, according to a report by ASSOCHAM and Ernst & Young.
Denne historien er fra October 20, 2019-utgaven av Business Today.
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Denne historien er fra October 20, 2019-utgaven av Business Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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"Moving to cloud helped us grow❞
What was the problem you were grappling with?
She's Got Time
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RISING STAR
PARUL GULATI IS a name that's been steadily gaining prominence in the Indian entertainment industry after she appeared on season 2 of Shark Tank in 2023. She has become a multifaceted personality who effortlessly transitions between acting and entrepreneurship.
Building on a Legacy
WHEN ZAHABIYA KHORAKIWALA stepped into her role as Managing Director of Wockhardt Hospitals over a decade ago, she confronted formidable challenges that have since turned into achievements.
LEADER IN INNOVATION
AS FEDEX'S PRESIDENT (Middle East, Indian subcontinent and Africa), Kami Viswanathan has a lot on her plate.
WAITING IN THE WINGS
Here are those who missed out as they have not yet completed a year in office; they'll be strong contenders in 2025
A DECENT PROPOSAL
IN TODAY'S WORLD OF TRYING TO CREATE AN EQUITABLE SPACE, BOTH MEN AND WOMEN CONTRIBUTE TO THEIR HOUSEHOLDS. WOMEN ARE ENCOURAGED TO HAVE THEIR OWN SAVINGS POOL AND INVESTMENT ROUTINE. GIVEN THIS, HOW SHOULD FUTURE BRIDES APPROACH FINANCIAL PLANNING?
Women and the STEM Bias
EMPOWERING WOMEN IN STEM WILL NOT ONLY BENEFIT INDIVIDUALS, BUT ALSO STRENGTHEN THE ENTIRE INDUSTRY, DRIVING INNOVATION AND PROGRESS.
ROCKET WOMEN
WOMEN IN INDIA ARE NOT ONLY VENTURING INTO SPACE BUT ARE ALSO STARTING TO SPEARHEAD THE COUNTRY'S EFFORTS IN THE GLOBAL SPACE RACE.
ONE STEP FORWARD
THE NUMBER OF WOMEN INDEPENDENT DIRECTORS IS GROWING STEADILY, BUT IT'S A LONG WAY FROM GENDER PARITY. MUCH MORE NEEDS TO BE DONE TO BREAK THE GLASS CEILING IN BOARDROOMS.
