DRESSED IN A BLUE POLO SHIRT, a smiling K. Madhavan takes his time before answering a question. The words are chosen carefully and one has to constantly look for those little nuggets. In the world of media and entertainment, he is one of the most low-profile individuals, though his business is anything but that. As Country Manager & President of Disney Star, he oversees a network of 73 channels across Hindi, English and regional. In terms of genres, it has sports, infotainment, kids, music and movies. The company (then owned by Rupert Murdoch) entered India in the early 1990s to serve an audience that had never seen satellite television. Its English content, for many years, did not strike the right chord here. After almost a decade of no success, it was all set to say goodbye before it gave it one last shot. A change of strategy to have more Hindi content led by Kaun Banega Crorepati with Amitabh Bachchan as host and a clutch of soap operas swung it in the most remarkable way. Today, it is the largest media and entertainment network with revenues of over ₹12,000 crore in FY21 (a pandemic-hit year) and a net profit of ₹1,395 crore.
Denne historien er fra March 20, 2022-utgaven av Business Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 20, 2022-utgaven av Business Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky
