What Makes Employees Love Their Companies
Business Today|April 07, 2019

A BT-People strong survey reveals what makes companies tick for employees.

Ajita Shahshidhar
What Makes Employees Love Their Companies

Sriram Sridharan, a second-year student at a leading Indian business school, is looking forward to cutting his teeth in corporate India. He sat through a dozen interviews for his summer internship and, by the end of it, had three offers in his kitty. Though an offer from Uber, his first choice, evaded him, he is more than happy to intern at an FMCG company. The interesting thing is that the 24-year-old not only read the annual reports of all these companies, he also went through their CSR reports. “My dream is to be associated with a great employer brand that will not only give me a great role but is also known as a company that cares for the society.”

For Ghazal Jain, who did her MBA from SPJIMR last year and has been working with India Infoline, the biggest kick has been the opportunity to work closely with the CEO of the company. “I not only interact with 700-odd salespeople on a day-to-day basis, I also do business analysis for my CEO,” she says.

Sridharan and Jain represent 60 per cent of India’s workforce – the millennials – whose expectation is not so much a stable and a well-paying job but the experience it offers them. They want to be associated with organisations which have a larger purpose, which are agile and innovative and which offer fast-track growth. “I am not picky about job security or compensation, but the brand I will associate with matters a lot,” says Sridharan. Both Sridharan and Jain are among the lucky few who have the luxury of choosing their dream jobs as there are thousands of job seekers who have to be content with what they get. However, expectations of millennials from their workplace go beyond Maslow’s traditional hierarchy of needs. Self-actualisation is on top of Maslow’s pyramid but millennials’ expectation from their jobs goes beyond self-actualisation.

Denne historien er fra April 07, 2019-utgaven av Business Today.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra April 07, 2019-utgaven av Business Today.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BUSINESS TODAYSe alt
"Focus on the challenge of each customer"
Business Today India

"Focus on the challenge of each customer"

SHASHANK KUMAR MD & CO-FOUNDER I RAZORPAY Razorpay is India's first full-stack financial solutions company

time-read
1 min  |
December 08, 2024
PEDAL ON THE FUTURE
Business Today India

PEDAL ON THE FUTURE

THE MG WINDSOR EV, WITH ITS FUTURISTIC AND MINIMALIST DESIGN, COMBINES THE BEST OF BOTH WORLDS-COMFORT AND TECHNOLOGY

time-read
1 min  |
December 08, 2024
BREATHE EASY
Business Today India

BREATHE EASY

Whether you're battling allergies, looking to remove pollutants, or simply want to breathe easier, the right air purifier can make a difference

time-read
2 mins  |
December 08, 2024
The Taste of India in a Glass
Business Today India

The Taste of India in a Glass

FROM ROYAL LIQUEURS TO DISTILLED MAHUA, INDIAN HERITAGE ALCOHOLIC BEVERAGES ARE HAVING THEIR DAY IN THE SUN

time-read
4 mins  |
December 08, 2024
LOOK BEFORE YOU LEAP
Business Today India

LOOK BEFORE YOU LEAP

IN 2025, INVESTORS WILL NEED TO FACTOR IN VOLATILITY ACROSS ASSET CLASSES

time-read
5 mins  |
December 08, 2024
MISSING ADVISORS
Business Today India

MISSING ADVISORS

INDIA HAS JUST ONE INVESTMENT ADVISOR FOR NEARLY EVERY 200,000 INVESTORS. AT A TIME WHEN RETAIL PARTICIPATION IN THE STOCK MARKETS IS BOOMING, THIS ASSUMES SIGNIFICANCE

time-read
7 mins  |
December 08, 2024
TURNING A CORNER
Business Today India

TURNING A CORNER

SHARED ELECTRIC MOBILITY START-UP YULU'S SHIFT TO SERVICING THE QUICK COMMERCE SECTOR IS HELPING IT GROW FAST. IT IS NOW FOCUSSING ON IMPROVING ROAD SAFETY FEATURES AS IT TURNS EBITDA POSITIVE

time-read
5 mins  |
December 08, 2024
REALITY CHECK
Business Today India

REALITY CHECK

INDIAN STOCK MARKETS PLUNGED BEGINNING OCTOBER FOR A HOST OF REASONS, INCLUDING A FALL IN FII OWNERSHIP. HOW DEEP WILL THE CORRECTION BE?

time-read
6 mins  |
December 08, 2024
TRUMP'S TRADE TANGO
Business Today India

TRUMP'S TRADE TANGO

The return of Donald Trump as the 47th President of the US has put the global economy on edge. India, too, is unlikely to remain unaffected. How will policymakers meet this latest challenge?

time-read
9 mins  |
December 08, 2024
"The essence of the Trump administration will be transactional”
Business Today India

"The essence of the Trump administration will be transactional”

Global investor, analyst, and best-selling author Ruchir Sharma decodes why Donald Trump won the elections, what India should do, the risks, and more

time-read
10 mins  |
December 08, 2024