Be Different
Business Traveler|June 2018

Be Different

Be Different

Event organizers are finding themselves under increasing pressure to make their events stand out and deliver real value for their clients. It’s no longer good enough to do things the way you’ve always done them. This is especially apparent in the MICE sector, as customers demand more from their programs, regardless of whether it’s a simple meeting, a major conference or an incentive program.

Among the sub-sectors of MICE, incentives is probably the one with the greatest opportunity to differentiate, what with the various elements that go into an incentive trip. It comes down to creativity and thinking outside the box. But where to begin?

Start the creative juices flowing by looking at trends in the industry. For example Incentive magazine recently identified five specific global trends it believes are shaping incentive travel across the world:

• Experiential Travel – these are one-of-a-kind experiences unique to the destination

• Wellness Travel – experiences that leave travelers healthier when they check out

• Bespoke Transportation – charter companies can set an itinerary, schedule and aircraft type

• All-Inclusive Properties – simplify things from a strategic and budgetary point of view

• Event Technology – social media has changed the way we communicate. Mobile apps are expected. What these trends don’t tackle is the issue of reduced spend and how incentive trip organizers come up with fantastic programs within the constraints of a budget that has a lot fewer zeros on it than the year before.

Denne historien er fra June 2018-utgaven av Business Traveler.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra June 2018-utgaven av Business Traveler.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BUSINESS TRAVELERSe alt
Fast Company - In a partnership with SpaceX, United is rolling out revolutionary high-speed Wi-Fi on all its flights
Business Traveler US

Fast Company - In a partnership with SpaceX, United is rolling out revolutionary high-speed Wi-Fi on all its flights

United has become the first major U.S. airline to announce a groundbreaking partnership with SpaceX to equip more than 1,000 aircraft with Starlink WiFi. Passengers will soon enjoy high-speed, lowlatency Internet service, enabling seamless gate-to-gate connectivity across domestic and international flights.

time-read
1 min  |
November 2024
Special Sauce - Celebrated chef and entrepreneur Giada De Laurentiis shares her Italian heritage through her television shows, restaurants, cruise partnerships and an exclusive line of curated products
Business Traveler US

Special Sauce - Celebrated chef and entrepreneur Giada De Laurentiis shares her Italian heritage through her television shows, restaurants, cruise partnerships and an exclusive line of curated products

Celebrated chef and entrepreneur Giada De Laurentiis shares her Italian heritage through her television shows, restaurants, cruise partnerships and an exclusive line of curated products

time-read
6 mins  |
November 2024
The Censoring of Social Media? - Why legislatures continually try to regulate freedom of expression, and what the courts are doing about it
Business Traveler US

The Censoring of Social Media? - Why legislatures continually try to regulate freedom of expression, and what the courts are doing about it

There seems to be bipartisan agreement that everything from teen suicide rates to poor mental health and more is due to social media. The obvious solution, they believe, is to impose government oversight on how such services can be provided. Congress is considering sweeping social media legislation and a number of states have already enacted such laws.

time-read
2 mins  |
November 2024
Golden Age
Business Traveler US

Golden Age

Porsche celebrates a half-century of its 911 Turbo with a limited-editon model

time-read
1 min  |
November 2024
The Season's Best Underseat Carry-Ons
Business Traveler US

The Season's Best Underseat Carry-Ons

Bags that make the most of your space while providing carefree convenience

time-read
3 mins  |
November 2024
Crystal Palace
Business Traveler US

Crystal Palace

Baccarat offers sparkling cocktails in Midtown Manhattan

time-read
1 min  |
November 2024
East Meets West
Business Traveler US

East Meets West

Chef Cyril Lignac fuses French and Japanese cuisine in the heart of London

time-read
1 min  |
November 2024
Bigger.Better.
Business Traveler US

Bigger.Better.

American Express relocated and improved its Centurion Lounge at Seattle-Tacoma International Airport to address issues with overcrowding and enhance the customer experience

time-read
2 mins  |
November 2024
High Style
Business Traveler US

High Style

A nonstop journey from Singapore to Los Angeles in Business Class

time-read
2 mins  |
November 2024
Art History
Business Traveler US

Art History

A venerable Seville hotel doubles as a museum celebrating the culture of Andalusia.

time-read
2 mins  |
November 2024