Creative event organizers are constantly on the prowl for cool venues for that maximum buzz
When it comes to meetings, the where is as important as the what. No matter if it’s a meeting of healthcare professionals or Midwestern meat distributors, it takes serious investment and planning by those creating the event, plus time and money for attendees to attend. It has to be worth it for all involved and that involves a small but critical factor: The Wow.
Recent trends in meetings show these gatherings need to be purposeful, pliable and push the envelope. Attendees will expect pizazz, whether that comes from the destination itself, the venues were chosen for events, or entertainment at the events; and they will expect elements of personalization – choices for activities, choices for comforts and technology they can customize, according to event management solutions provider Aventri, formerly eTouches.
ATTENDEES ARE CONSUMERS
According to a study of nearly 9,000 meeting participants in the second Decision to Attend Study from the International Association of Exhibitions and Events, 78 percent of respondents said destination was the most important factor in deciding whether to attend a meeting, second only to education (92 percent). Networking opportunities came in third at 76 percent.
Since the destination is the number two driver for meetings attendance – and with all the world as the stage – meetings of all kinds can boost their “wow” factor with just a little digging and out-of-the-box thinking.
Denne historien er fra June 2019-utgaven av Business Traveler.
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Denne historien er fra June 2019-utgaven av Business Traveler.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Around the World in 80 Ways - Oneworld releases an Al-powered travel service for extended international voyages
A new generative artificial intelligence (AI) travel agent will leverage Google Cloud to help ambitious travelers easily book international trips with Oneworld member airlines. The alliance’s Round the World fares allow passengers to book up to 16 flights between at least three continents on a globe-spanning trip that lands back home up to a year later.
Fast Company - In a partnership with SpaceX, United is rolling out revolutionary high-speed Wi-Fi on all its flights
United has become the first major U.S. airline to announce a groundbreaking partnership with SpaceX to equip more than 1,000 aircraft with Starlink WiFi. Passengers will soon enjoy high-speed, lowlatency Internet service, enabling seamless gate-to-gate connectivity across domestic and international flights.
Special Sauce - Celebrated chef and entrepreneur Giada De Laurentiis shares her Italian heritage through her television shows, restaurants, cruise partnerships and an exclusive line of curated products
Celebrated chef and entrepreneur Giada De Laurentiis shares her Italian heritage through her television shows, restaurants, cruise partnerships and an exclusive line of curated products
The Censoring of Social Media? - Why legislatures continually try to regulate freedom of expression, and what the courts are doing about it
There seems to be bipartisan agreement that everything from teen suicide rates to poor mental health and more is due to social media. The obvious solution, they believe, is to impose government oversight on how such services can be provided. Congress is considering sweeping social media legislation and a number of states have already enacted such laws.
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