New Cars And Trends in 2023

The new entrants in the Indian auto industry

- Khursheed Mistry

To sustain the growth momentum, the auto industry is adopting many new trends: from increasing digital sales to increasing safety-related measures, the sector is moving towards an optimistic new year. The Covid-19-induced restrictions led to a drastic slump in the Indian auto sector, however, despite the setback and obstacles, the industry has shown promising and optimistic growth trends thanks to the emergence of new technologies and innovation within the sector. New-age buyers expect to have a smooth and hassle-free experience throughout the journey, be it purchase or after-sales, hence an increased focus on improving customer experience will sustain the growth further. The growing prominence of new consumer segments is changing the way companies reach out to and engage with prospective buyers. One of the major trends that would dominate the industry would be safety; it is believed that almost 52 percent of the consumers in India are willing to pay more towards safety features. While the implementation of six airbags is the first step towards this and other advanced safety features which are being offered to Indian consumers who are increasingly aware of it.

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