The 2023 traveller

Tourism stakeholders have the opportunity to adapt and grow

- BERTHOLD TRENKEL

As we continue to navigate through the post-pandemic times, we are seeing travellers around the world becoming increasingly confident about getting back on the road. While tourism stakeholders start to breathe a collective sigh of relief, there's no denying that the travel landscape is different to how it was pre-Covid.

In a spirit of cautious optimism, the tourism industry has presented opportunities by increasingly opening up regulations while also ensuring the highest standards of health and safety are implemented. In fact, destinations that display strict and robust health and safety measures to reassure travellers are seeing better business prospects, especially in terms of tourism. Never before has this been such a serious consideration in destination choice.