In a world fraught with excessive advertising, ad-blockers allow users a faster, uncluttered experience, while making publishers lose valuable ad money. But a feature within the same software called whitelisting, can prevent blocking of ads if publishers demand. So its important for the industry to move towards more relevant, content-supplementing advertising that users will love,
LET’S TAKE a walk down memory lane. A few years ago, my experience on the online content train was incredible: a scenic view of the information I was looking for, decent journey speeds, and balanced advertising hoardings that only added excitement to my journey. Time lapse to today, and the moment I open an article, the first obstruction from my target content is the full screen enquiry, “Have you signed up for our newsletter, yet?” (I did. Like five years ago). When I get to start reading the headline, I’m hit with the first pop-up ad, and by the time I close the ads covering the article, I’m in half a mind to move on. Publishers started to go over and above the invisible line of acceptable advertising. Ninety one per cent of people say ads are more intrusive today than they were two to three years ago. Something had to be done.
Denne historien er fra July 22, 2017-utgaven av Businessworld.
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Denne historien er fra July 22, 2017-utgaven av Businessworld.
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MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.
