IN THE EARLY 19TH CENTURY, Henry Ford revolutionised the auto industry with the assembly line process of mass production. Today electric mobility brings the world to another revolutionary moment. Electric vehicles (EVs) have seen organic growth throughout the pandemic. Altogether 6,261 electric passenger vehicles (PVs) were sold in the April-September 2021 period, marking a 234 per cent growth year-on-year (y-o-y). Software is becoming critical in mobility with telematics, safety, autonomous driving, advanced driver assistance systems (ADAS), and many other features.
The year 2021 has been a bit of a mixed bag for the Indian automotive industry. While the industry saw very high pent-up demand, almost every car maker around the world was struggling because of the shortage of semiconductors. In addition to the chip shortage, the industry saw a steady rise in raw material costs, compelling original equipment manufacturers (OEMs) to increase prices of the vehicles while waiting periods were on an average above 90 days. The lockdowns and shortages that came with the pandemic changed the face of the mobility industry globally. In 2022, a whole lot of other changes are expected to shape trends in the automotive industry.
Digitisation In 2021, with multiple lockdowns, the digitisation of touchpoints increased. Today consumers are used to doorstep delivery of goods. While this became mainstream for e-commerce players, big-ticket purchases like two-wheelers and four-wheelers too are likely to witness the penetration of this trend in the coming years. Mercedes Benz India implemented their Direct-2-Customer initiative in 2021 and the trend has caught on with several other mobility majors.
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'Committed to helping India achieve carbon neutrality'
R. Purushothaman on how Danfoss India, part of Danish MNC, is supporting the nation's carbon neutrality goals with innovative products
INTELLECTUAL DEPTH & ACTIONABLE INSIGHTS
Anil K. Khandelwal is a transformational leader, who invites readers to rethink leadership as a journey rather than a destination. In The Gym of Leadership, he emphasises that helmsmanship is not a badge of authority but a commitment to creating a positive impact, says Srinath Sridharan
AN INDUSTR BENCHMAR
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IV therapy seems to be a popular procedure with people in pursuit of good health and glowing skin. We spoke to medical experts about aspects to keep in mind before walking into a wellness centre to get that drip.
"MACARONS FOR THE MASSES"
CHANDNI NATH ISRANI, the driving force behind Ladurée's India expansion, redefines luxury in the F&B sector. With four flourishing Ladurée outlets established since 2021, Israni is making iconic French pastries and delicacies accessible to the Indian market. BW Businessworld sits down with the visionary entrepreneur to discuss her journey in building the luxury brand and her strategy for democratising gourmet experiences
NAVIGATING THE PATH TO PROFITABILITY: A STARTUP'S BALANCING ACT
WHEN EVALUATING startup profitability, it’s crucial to break it down into two main components: unit economics and fixed costs. Unit economics refers to the profitability of delivering each singular order, which involves analysing transaction margins against costs incurred, such as delivery and payment gateway fees. This assessment helps gauge whether a business model is sustainable at a micro level.
THE HOLY GRAIL OF PROFITABILITY
Profitability for startups is elusive, often overshadowed by growth and investor expectations. Achieving profitability requires a delicate balance between revenue generation and cost management, with factors like market dynamics and competition playing significant roles
"WE ARE FOCUSED ON BUILDING A RESILIENT AND SELF-SUSTAINING SEMICONDUCTOR ECOSYSTEM"
S.KRISHNAN, Secretary of the Ministry of Electronics and Information Technology, outlines India's ambitious plan to build a resilient and globally competitive semiconductor industry through the India Semiconductor Mission
Shaping the Future of Cyber Risk Management
With its mission to advance cyber risk quantification through the FAIR (Factor Analysis of Information Risk) model, the institute empowers businesses to align cybersecurity with broader objectives using structured, data-driven insights. Managing Director TODD TUCKER discusses how the institute’s methodologies and community-driven approach are reshaping industry standards worldwide, including growing interest in India and Asia Pacific
THE PILLAR OF A RESILIENT DIGITAL FUTURE
The rapid evolution of digital technologies has transformed the world, driving unprecedented connectivity and innovation. Yet, as the digital realm expands, so do vulnerabilities, with cyber threats emerging as critical challenges for businesses, governments and individuals
