There was a conscious effort not to make Goafest 2019 an event for the advertising people by the advertising people. Instead, the larger objective was to drive learning from related industries and their leaders
Goafest 2019, which concluded recently, witnessed participation from leaders across advertising, marketing, technology, sports and entertainment domains.
Over the years the festival has grown beyond awards ceremony. It has now become a platform for celebrating creativity and bringing together global thought leaders who are redefining the contours of the creative domain.
Keeping up with its reputation of being amongst the leading advertising festivals, Goafest this year was special as it witnessed participation of stalwarts like Madonna Badger, Chief Creative Officer, and Founder, Badger and Winters; Gordon Bowen, Founder and Global Chairman, McGarryBowen & global CCO, Dentsu Aegis Network; A. Velumani, Creator & Managing Director, Thyrocare; Ravi Desai, Director, Mass & Brand Marketing, Amazon; and Ross Jauncey, Head, Create With Google, among others.
While Velumani spoke about his inspirational rags-to-riches story, Amazon’s Desai spoke about the shift in marketing trends, highlighting how perception used to drive usage earlier and how usage drives perception now.
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Denne historien er fra April 27, 2019-utgaven av Businessworld.
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MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.
