Adarsh Nair CEO, Airtel Digital & Chief Product Officer, AirtelAS would be true for the telecom sector per se, Airtel had an interesting 2021. The telecom major stayed focused on a slew of activities and omnichannel emerged as the latest buzzword in customer experience. “Our focus is to digitise our core businesses, that is mobility, broadband, DTH and B2B and enable an omnichannel experience for our customers. Today, Airtel customers can switch seamlessly between online and offline channels for a consistent experience, wherever they are,” says Adarsh Nair, CEO, Airtel Digital & Chief Product Officer, Airtel.
The telecom major’s core businesses have helped extract four foundational platform strengths, as per Nair, which include network, data, payments and distribution. By leveraging these platforms, Airtel aims to build new digital businesses and revenue streams, some of which comprise the likes of Airtel IQ, Airtel Secure, and Airtel Ads.
“Airtel already has one of the biggest digital ecosystems in India with nearly 200 million MAU across its three platforms – Airtel Thanks, Wynk Music and Airtel Xstream. Our Mitra App for Airtel retailers is one of the largest platforms of its kind in India,” informs Nair.
Radical Escalation
Reflecting on the year so far, Nair agrees that the growth of digital services usage seen in the pandemic year continues to have repercussions that impact consumer behaviour and their expectations from their tech platforms.
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Denne historien er fra November 30, 2021-utgaven av Businessworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
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Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
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A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.
