In the last few years, the variety in content for television shows has grown phenomenally. The concept of these shows is now becoming more diverse in nature and the makers are consistently trying to break stereotypes and taboos. As audiences get more evolved, content makers are catering to the diverse viewer preferences and conceptualising accordingly — stories, formats and genres.
Television content has established itself and continues to adapt to changing viewer demand. It is perceived as an appointment medium where audiences are hooked to their favourite shows and characters. While weekdays serve the regular fare of fiction shows, the weekend is the time for the choicest non-fiction content. Through the seven days of the week, the content strategy focus also varies from weekdays being targeted towards women audiences while weekends cater to the entire family. One of the core propositions that TV offers is it brings together all members of the family and creates an opportunity for them to get entertained together.
Television holds its own
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Gauging Trumponomics For India
Despite some shortto mediumterm headwinds in trade and immigration, the broader Indo-US vision of counterbalancing China’s influence is expected to ensure continued cooperation under Trump 2.0
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An ENRiching Outlook
KPMG's latest report shows energy CEOs being optimistic about the sector's outlook. ANISH DE, Global Head, ENRC, KPMG speaks to BW Businessworld's Arjun Yadav on what's driving this confidence
Paving the Path to a Sustainable Future
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LEADERSHIP TRANSITION AT XIAOMI INDIA
Xiaomi India is experiencing a leadership evolution, beginning with Muralikrishnan B's departure as President by the end of 2024. This change underscores Xiaomi's shift towards nurturing local talent amidst dynamic global shifts. The story tracks key transitions from Manu Kumar Jain's leadership to Muralikrishnan B's impactful tenure, along with recent strategic hires, highlighting Xiaomi's alignment towards market adaptability and consumer focus
WEAVING SUSTAINABILITY
Once a modest home textile manufacturer, Jindal Worldwide has evolved into a vertically integrated textile powerhouse, spanning critical segments of the yarn and fabric value chain
FORCE FOR GOOD
FY24 saw capacity expansions for Century Enka in nylon and polyester segments, along with investments in modernisation, renewable energy, and safety initiatives
REIMAGINING TOMORROW
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