IT'S TIME TO TUNE INTO INDIA!
Businessworld|October 31, 2021
SENSATIONALISM SELLS in the news media. The negative narratives bring eyeballs and attention and good revenues subsequently. If you are a news TV organisation or a news TV editor, you know that if you do a story where you show a subject (even if it’s a country and its citizens) whose inadequacies you amplify in negative light, you can use it to terrorise your audience and get everyone else to fall in line.
Annurag Batra
IT'S TIME TO TUNE INTO INDIA!

Before I get into the merits of what I am about to deep dive into and delve into, let me say that I am a global traveller and love Hollywood movies. I would like to see both my kids study in Ivy League universities in America. I am fascinated by America, its culture and its stock markets, the culture of innovation that solves problems and creates huge companies and entrepreneurs. I even share my birthday with a two-time American President, Lyndon B. Johnson. I can go on about my love for America and everything American. I admire CNN and love the way the new content and packaging of content – both news and branded content.

Respect CNN and BBC

I have CNN International as my default channel and I watch CNN for two to four hours every day and more like six hours on Sunday. I never miss two shows on CNN International every Sunday, GPS by Fareed Zakaria and Reliable Sources by Brian Stelter. If I miss these shows because of some very important development, the shows are recorded and I watch them later. I have recommended both shows to a humongous number of people, both in media and business. The count would definitely be more than 1,000.

Like a lot of Indians who had interest in world politics and world media, I grew up watching CNN post the Iraq war and news stalwarts like Riz Khan were the anchors I grew up watching. Almost 12 years back I even got Riz Khan to come and speak at my exchange4media news broadcast conference which is titled News Next. I know almost every major anchor and news presenter and reporter on CNN. I am a CNN aficionado and am glued to CNN mostly every day.

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