Asia-Pacific is proving its massive appetite for all things mobile. The region saw significant growth in terms of consumer’s app usage, which has led to mobile ad requests and eCPMs in APAC reaching an all-time high.
Asia-Pacific’s mobile-first mindset is not particularly new, but the speed at which it is growing still astounds. The region saw ad requests grow 44 percent over the previous year, as compared to 23 percent in EMEA and the Americas.
In fact, many of the markets in this region are setting growth records that exceed any other country worldwide. India saw the most substantial growth in mobile ad requests on the Smaato platform, with an impressive 425 percent increase from H2 2017 to H2 2018. Meanwhile, China is leading the world in the number of app store downloads, and this lead continues to grow as they have seen app store downloads rise 70 percent over the past two years.
These remarkable growth figures are characteristic of APAC’s emerging mobile markets in which the number of mobile device owners, their time spent on mobile, and overall app download numbers are all increasing quickly.
In light of APAC’s growing mobile advertising scene — and mobile de throning TV as consumer’s preferred media format — the question advertisers must ask is: What’s next?
Denne historien er fra June 8, 2019-utgaven av Businessworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 8, 2019-utgaven av Businessworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.
