It has been a year of big wins for JWT under the dynamic leadership of TAMARA INGRAM, CEO, JWT Worldwide. From record wins at Cannes to increased focus on workplace diversity, JWT has built a trajectory that most agencies can’t yet dream of. One of its great successes has been its India operations on the watch of TARUN RAI, CEO, JWT South Asia. With 20 per cent increase in business, it has added 140 new clients, opening a diverse range of possibilities for new business partnerships and collaborations. In conversation with BW Businessworld’s RUHAIL AMIN, Ingram and Rai talk about the agency’s future focus.
THE CHANGING TIMES
One of the biggest challenges for advertising leaders is the changing times and preparing for it, especially when everything is constantly evolving with new technological innovations. Sharing her strategy for this ever changing market dynamics, Ingram says, “Our priority at JWT is to continue to grow the company. We are going to focus on three things: creativity, diversity in talent, and diversification of our capability. If we can do all that we can grow our business and make it relevant for our future. I am going to do that through training our talent, having new talent, and of course, acquisitions too are part of that strategy.”
BRIGHT SPOTS
One of the biggest success stories for JWT has been its India operations. The India unit has forged new partnerships that have paved the way for JWT in the subcontinent.
“This year has been fantastic as all the leadership positions have been filled up; we have a strong team now. There is commendable creative output. In terms of business performance, there has been a topline growth of 20 per cent since January 2016, and we have got 140 new clients in this calendar year. Attrition is down, and by the end of the year, we hope to increase our numbers further,” adds Rai.
Ingram describes the role of JWT India in these words, “It has delivered beyond my expectations. It has been a fantastic performance with 20 per cent growth, which is much faster than the economy, which is one way of judging it. We have also made extraordinary strides in our digital work and our creative work, but of course, we always have more to do.”
STRATEGIC MOVES
Denne historien er fra December 12, 2016-utgaven av Businessworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 12, 2016-utgaven av Businessworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.
