FORCING AN INDIVIDUAL TO BE CREATIVE, AGAINST PAY, DEADLINES, AND WITHOUT BREAKS, LEADS TO ANXIETY AND PERFORMANCE ISSUES
EXHIBIT A: In 2004, Google’s co-founders Larry Page and Sergey Brin, in a move then unheard of, announced in their Founders’ IPO letter to prospective investors that each one of their employees was free to devote one full day per week (20 percent of their time) to any fresh or existing Google-related passion project. The letter famously quoted the duo as saying, “We encourage our employees, in addition to their regular projects, to spend 20% of their time working on what they think will most benefit Google. This empowers them to be more creative and innovative. Many of our significant advances have happened in this manner.” Not coincidentally then that several of Google’s most well-known products like AdSense, Gmail, Google Maps, Google News, Google Talk, and Orkut, were born out of this rather ingenious move!
Exhibit B: In 1930, a soap company, Kutol Products, started manufacturing a wallpaper cleaner – a non-toxic, non-staining, reusable modeling compound to clean coal residue. Kay Zufall, a nursery school-teacher and wife of Joe McVicker, nephew of founder Noah McVicker, saw this pliable, putty-like substance and was struck by a brainwave – why couldn’t they market the doughlike product to kids as a toy? The trio called the cleaner Play-Doh and started publicizing it aggressively within the kids’ toy segment. Within the next few years, Kutol, which was at the brink of bankruptcy then, was out of its financial turmoil. In 1991, Hasbro acquired the brand and now Play-Doh is one of its best-selling products!
It’s amazing what creativity, fresh thinking, and innovation can do, right?
Denne historien er fra June 22, 2019-utgaven av Businessworld.
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Denne historien er fra June 22, 2019-utgaven av Businessworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Gauging Trumponomics For India
Despite some shortto mediumterm headwinds in trade and immigration, the broader Indo-US vision of counterbalancing China’s influence is expected to ensure continued cooperation under Trump 2.0
Reflections on Consciousness and Creation
Indian-American DEEPAK CHOPRA on the nature of the universe, the digital fabric of existence, and the power of a conscious mind
MORE TAKE TO DRIVING IN STYLE
High-end luxury vehicles are no longer part of a niche market, but a rapidly expanding segment of automobile sales, driven by changing consumer preferences, rising disposable incomes and better infrastructure
India's Growing Affinity for Swiss Watches: A Luxury on the Rise
NDIA'S ROBUST ECONOMIC growth, projected to exceed 6 per cent in 2024 and 2025, is fostering a rising demand for aspirational products. As disposable incomes increase, particularly among the expanding middle class, luxury goods such as Swiss-made watches are gaining popularity.
An ENRiching Outlook
KPMG's latest report shows energy CEOs being optimistic about the sector's outlook. ANISH DE, Global Head, ENRC, KPMG speaks to BW Businessworld's Arjun Yadav on what's driving this confidence
Paving the Path to a Sustainable Future
Salesforce's ESG journey has made an impact beyond the company. SUNYA NORMAN, SVP of ESG Strategy and Engagement at Salesforce, shares more on how the tech giant integrates sustainability into its core operations, supporting global goals while empowering employees
LEADERSHIP TRANSITION AT XIAOMI INDIA
Xiaomi India is experiencing a leadership evolution, beginning with Muralikrishnan B's departure as President by the end of 2024. This change underscores Xiaomi's shift towards nurturing local talent amidst dynamic global shifts. The story tracks key transitions from Manu Kumar Jain's leadership to Muralikrishnan B's impactful tenure, along with recent strategic hires, highlighting Xiaomi's alignment towards market adaptability and consumer focus
WEAVING SUSTAINABILITY
Once a modest home textile manufacturer, Jindal Worldwide has evolved into a vertically integrated textile powerhouse, spanning critical segments of the yarn and fabric value chain
FORCE FOR GOOD
FY24 saw capacity expansions for Century Enka in nylon and polyester segments, along with investments in modernisation, renewable energy, and safety initiatives
REIMAGINING TOMORROW
For V-Guard, tomorrow signifies progress, driven by today's actions, setting the foundation for future growth and value creation for all stakeholders
