'WE ARE CUSTOMER OBSESSED'
Businessworld|26 Jan 2022
EVERYTHING at Amazon is customer backwards and this is true for Prime Video as well. Gaurav Gandhi, Country Head, Amazon Prime Video India points out that the word to note is ‘obsessed’ because every investment the company makes, and every decision it takes, is to superserve different customer segments in India, making world-class entertainment available to all
Noor Fathima Warsia
'WE ARE CUSTOMER OBSESSED'

“Streaming is no longer niche — it goes deep in the country. While each streaming service is playing its role, together we are defining a new chapter in the history of entertainment in India. We invest in streaming rights of films, and that helps producers create more movies, which is then made available to customers through variety of distribution avenues (including streaming). Streaming is driving the growth of the overall creative economy with significant investments in content.”

Gaurav, it has been an interesting five years for Amazon Prime Video in India. The pandemic really pushed the sector forward that you benefitted from, but what are some changes that you see from here?

There is no doubt that people are shifting to streaming. In the next five years, there will be as many people streaming video as there would be watching TV. There is enough evidence to show that once people get into streaming, it quickly becomes a habit - driven by enhanced choice and convenience.

Some aspects in this context are especially important to note. Language barriers, for example, are increasingly disappearing in content consumption. We saw great signs of that in the last two years, and this has also led to talent crossing over, which is the case both internationally and domestically. Video-on-demand is becoming a medium of choice for content creators, actors, producers and everyone in the ecosystem. When we started, we had to pitch the streaming story – and now they are all putting streaming and on-demand services front and centre in their plans as they look at their next roster of work.

Denne historien er fra 26 Jan 2022-utgaven av Businessworld.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra 26 Jan 2022-utgaven av Businessworld.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BUSINESSWORLDSe alt
MEMORIES & IMPRESSIONS
BW Businessworld

MEMORIES & IMPRESSIONS

Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.

time-read
3 mins  |
October 19, 2024
The Robotaxi Market
BW Businessworld

The Robotaxi Market

The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.

time-read
1 min  |
October 19, 2024
And the Nobel Prize Goes to AI
BW Businessworld

And the Nobel Prize Goes to AI

The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.

time-read
1 min  |
October 19, 2024
Ola Electrified
BW Businessworld

Ola Electrified

Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.

time-read
1 min  |
October 19, 2024
Sharp Slide in Industrial Output on Eve of Deepavali
BW Businessworld

Sharp Slide in Industrial Output on Eve of Deepavali

India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.

time-read
1 min  |
October 19, 2024
Heralding the Solar Era with Sustainable Electrification
BW Businessworld

Heralding the Solar Era with Sustainable Electrification

RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more

time-read
2 mins  |
October 19, 2024
A WELL-GREASED MACHINE
BW Businessworld

A WELL-GREASED MACHINE

The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar

time-read
4 mins  |
October 19, 2024
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
BW Businessworld

DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH

For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh

time-read
7 mins  |
October 19, 2024
Disruption Ahead: Beyond Organisation Charts and Structures
BW Businessworld

Disruption Ahead: Beyond Organisation Charts and Structures

ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.

time-read
3 mins  |
October 19, 2024
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
BW Businessworld

Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment

We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.

time-read
2 mins  |
October 19, 2024