The Big World Of Licensing
CEO India|March 2018

The World of Merchandising and Licensing Can Look Quite Daunting. Here’s the Route Map...

Jiggy George
The Big World Of Licensing
The licensing world has today diversified into multiple genres of licensing making it one of the most interesting industries across the globe. Entertainment, Sports, Celebrity and Publishing licensing have been driving forces in the last 4-5 years and in this article we will focus on two of the most important categories - Entertainment, particularly films, and Sports as the emerging forces in India, the potential, challenges and way forward.

Entertainment licensing includes the licensing opportunity springing primarily from feature films, television shows, video games, online entertainment and social media. Sports Licensing includes major sports leagues which operate the licensing business for its teams. It also includes sports organizations like IOC International Olympic Committee and FIFA World Cup as well as athletes. Globally, Entertainment licensing holds sway in the licensing world accounting for almost 45% of the market share of the 251 billion dollar industry as per Licensing Industry Merchandisers Association Annual global report, 2016. Sports is another solid 10% accounting for approximately 25 billion US$ at retail.

Denne historien er fra March 2018-utgaven av CEO India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra March 2018-utgaven av CEO India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA CEO INDIASe alt
CEO India

Five Ways To Win The Consumer Of 2030, Now

To win the data and technology-enabled “smart consumer” of tomorrow, discover the five things every consumer-facing business must do right now

time-read
7 mins  |
February 2020
CEO India

TWENTY FOR ‘20

WILL THE NEW DECADE BE AS TRANSFORMATIVE AS THE LAST? EY EXAMINES THE QUESTIONS THAT WILL SHAPE THE NEXT DECADE

time-read
9 mins  |
February 2020
ROBOTS ON THE MOVE
CEO India

ROBOTS ON THE MOVE

THE MARKET FOR PROFESSIONAL SERVICE ROBOTS IS POISED TO TAKE OFF WITH A VENGEANCE, FUELED BY NEW DEVELOPMENTS IN 5G TELECOM SERVICES AND AI CHIPS

time-read
9 mins  |
February 2020
CEO India

POST-DIGITAL CULTURE SHOCK

COMPANIES AROUND THE WORLD ARE FOCUSING ON DIGITAL TRANSFORMATION, BUT MANY ARE OVERLOOKING THE CULTURE CHANGE NECESSARY FOR SUCCESS

time-read
5 mins  |
February 2020
FROM LOCAL TO GLOBAL
CEO India

FROM LOCAL TO GLOBAL

Winning sales organisations excel at these five essential capabilities

time-read
8 mins  |
February 2020
Shooting for the Stars
CEO India

Shooting for the Stars

MANFRED BAUMANN SHARES HIS INSIGHTS INTO PROFESSIONAL PORTRAITURE

time-read
4 mins  |
February 2020
FLYING WHILE BLIND
CEO India

FLYING WHILE BLIND

I AM NOT ONLY AN EXPERIENCED TRAVELER; I AM AN EXPERIENCED BLIND PERSON…

time-read
5 mins  |
February 2020
CEO India

THE ALCHEMIST OF HOSPITALITY

Puneet Chhatwal, the CEO and MD of Tata Group’s hospitality arm Indian Hotels Company, talks about how his company is reimagining and repositioning some of its most renowned brands, raising the hospitality bar, with an eye on the evolving customer and emerging concepts and trends

time-read
8 mins  |
February 2020
CEO India

Robots Can Go All The Way To Mars, But They Can't Pick Up The Groceries?

In the popular imagination, robots have been portrayed alternatively as friendly companions or existential threat. But while robots are becoming commonplace in many industries, they are neither C-3PO nor the Terminator. Cambridge researchers are studying the interaction between robots and humans – and teaching them how to do the very difficult things that we find easy.

time-read
5 mins  |
January 2020
How To Create A Growth Mindset?
CEO India

How To Create A Growth Mindset?

A growth-oriented mindset must be cultivated among the employees for business growth and sustenance. It requires a good understanding of people and what drives them

time-read
5 mins  |
January 2020