The Mini Living: Breathe Installation
CEO India|November 2017

Attractive places to live are in increasingly short supply in today’s cities. And when it comes to those living spaces, the responsible use of resources is an issue of gathering urgency. Mini has teamed up with New York architects SO – IL to present a visionary solution to this two-pronged challenge.

The Mini Living: Breathe Installation
The installation Mini Living – Breathe is a forward-thinking interpretation of resource-conscious, shared city living within a compact footprint. “Mini Living – Breathe calls into question conventional living concepts and introduces a creative problem-solving approach for future challenges in urban areas,” explains Esther Bahne, Head of Brand Strategy and Business Innovation Mini. “The installation shows what happens when we view houses not only as a space in which to live, but as an active part of our environment – one which plays a positive role for the environment and the people living there.” 

LIVING REINVENTED

In keeping with Mini’s adherence to the principles “Creative use of space” and “Minimal footprint”, the installation creates an attractive living area for up to three people on a previously unused 50-square-metre urban plot. A modular metal frame forms the basic structure of Breathe, and a flexible, light-permeable outer skin creates the boundary between inside and outside. A total of six potential rooms and a roof garden provide space for personal fulfilment.

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