AR And VR Technology: Trends To Watch Out For In 2019

Overhyped by few and drastically underestimated by many, Virtual Reality (VR) and Augmented Reality (AR) have already paved their way into major verticals like gaming, real estate, retail and automotive industries with technology advancing rapidly.

- Vikas Bhonsle

VR, a broad term for a multi-sensory computer-generated experience, allows users to experience and interact with a simulated environment. AR, on the other hand, seeks to immerse the user in a completely virtual environment and enhances the real world using digitally produced perceptual overlays. AR and VR are inverse reflections of one in another –both the technology seeks to accomplish and deliver for the user.

Games like Harry Porter: Wizards Unite debuting at #1, Pokémon Go with 7.5 million, etc. shows the insane popularity of new technologies amongst the users/customers. Hailed as digital twins, both AR & VR have been making impacts on the way we live and work for achieving business objectives. These digital platforms are also revolutionizing how businesses communicate, collaborate, approach their audience and deliver services.

Here are the top key trends you can expect to see in 2019