Future Of Movie Theatre Business In India
CIO Review|February 2018

Dina leads a successful team of Professionals to deliver Product Management, Brand positioning, communication and associations, Introducing New Revenue Generation Models, Strategic tie-ups with media companies, Media Planning and Budgeting. She created a new line of communication, far more pervasive and effective with increased brand saliency and awareness over marginal costs

Dina Mukherjee
Future Of Movie Theatre Business In India

India is surging. By being the fourth-largest economy in terms of purchasing power parity and India’s increasing per capita income, growing middle class and working population are generating huge domestic demand for goods and services — especially in leisure and entertainment. The Indian film industry is the largest in the world. With more than 1,000 films produced every year in more than 20 languages and 3.3 billion tickets sold annually, India also has the highest number of theatre admissions.

Following an organic trajectory of consumer need evolution, the movie theatre business in India has come a long way. From the dingy halls, uncomfortable seating, uncarpeted flooring, unhygienic food etc. in the 80s and 90s, to a more hygienic setting, better sound and viewing quality, an overall upgraded experience, the major driving force behind multiplex chains has been the demand from consumers for a better movie-watching experience in general.

With favourable demographics and a rise in disposable incomes, the propensity to spend on leisure and entertainment is growing faster than the economy itself. The growth of multiplex giants has been enticed by economic liberalization and the huge volume of demand for leisure and entertainment, especially in Tier-II and Tier – III cities. However, in recent years, with near double-digit annual growth and a fast-growing middle class, there has been a renewed overall surge in multiplex giants in the country by them.

Denne historien er fra February 2018-utgaven av CIO Review.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra February 2018-utgaven av CIO Review.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA CIO REVIEWSe alt
Cognitive Fashion Design Using AI And Automation
CIO Review

Cognitive Fashion Design Using AI And Automation

Fashion Industry is one of the top contributors to Global GDP and amongst the highest employment generator.

time-read
4 mins  |
March 2021
Blockchain-Based Cybersecurity For IoT
CIO Review

Blockchain-Based Cybersecurity For IoT

Arumani Subramanian completed AI/ML Information Technology from IIIT Hyderabad and Bachelor of Technology in Computer Science from Pondicherry Engineering College. His keen interest circles around making business profitable by digital innovations, and mapping digital pathway. He is an expert of Blockchain, RPA with right use cases and leads a team of architects and solutions team.

time-read
3 mins  |
April 2021
Artificial Intelligence & The Disruptive Chatbot
CIO Review

Artificial Intelligence & The Disruptive Chatbot

Chatbot Technology has always been a game changer whether it’s content, data or e-commerce - businesses underwent change to survive due to the changing consumer perception, business value and convenience.

time-read
3 mins  |
March 2021
How Financial Services Companies Are Striving Through The Data Age
CIO Review

How Financial Services Companies Are Striving Through The Data Age

With experience in account management, corporate account management, and regional sales direct, he is leading the firm.

time-read
3 mins  |
April 2021
RPA IN ACTION IN THE FINANCIAL SECTOR
CIO Review

RPA IN ACTION IN THE FINANCIAL SECTOR

A renowned professional in artificial intelligence, investment banking, managing consulting and profitability delivery, in the industry for 20+ years and consultations for 10+ Fortune 500 organizations.

time-read
4 mins  |
April 2021
PayNearby
CIO Review

PayNearby

DETERMINED TO CREATE A DIGITALLY FORWARD AND FINANCIALLY INCLUSIVE NATION

time-read
2 mins  |
April 2021
A SNEAK PEAK ON – BLOCKCHAIN TECHNOLOGY
CIO Review

A SNEAK PEAK ON – BLOCKCHAIN TECHNOLOGY

Let’s begin this conversation by focusing on the fundamental aspect, i.e. by ‘Defining Blockchain.’

time-read
2 mins  |
April 2021
Impact Of Algorithms On Society
CIO Review

Impact Of Algorithms On Society

A common dystopian science fiction future is where the robots take over the world.

time-read
4 mins  |
March 2021
MULTIPLYING OPPORTUNITIES IN BIG DATA ANALYTICS
CIO Review

MULTIPLYING OPPORTUNITIES IN BIG DATA ANALYTICS

The advent of modern computer networks and the democratization of information has exponentially multiplied the amount of digital data being generated.

time-read
2 mins  |
March 2021
OMDENA
CIO Review

OMDENA

INTRODUCING NEW FRONTIERS OF PROBLEM SOLVING WITH AI

time-read
2 mins  |
March 2021